Company: Sieger Parking

Department: Sales & Business Development

Travel: Domestic and international travel as required

Role Purpose

Grow Sieger Parking’s international business and domestic channel network by identifying new markets, appointing capable partners, generating qualified opportunities and converting enquiries into profitable orders for mechanical and automated car parking systems.

Key Responsibilities

Export Business Development

- Identify and develop overseas opportunities with developers, contractors, consultants, parking operators and institutional customers.
- Build market entry plans for priority countries, covering customer segments, competition, pricing and potential partners.
- Generate enquiries through direct outreach, partner networks, exhibitions and industry relationships.
- Understand project requirements, including parking capacity, site constraints, budgets, timelines and decision-making processes.
- Coordinate with design and costing teams to develop suitable solutions, technical proposals and commercial offers.
- Lead negotiations on pricing, payment terms, delivery schedules, installation responsibilities and after-sales support.
- Coordinate with finance and logistics teams on export documentation, letters of credit, shipping requirements and payment collection.

Channel Development

- Identify, evaluate and appoint dealers, distributors, agents and project partners in domestic and international markets.
- Assess partners’ market access, technical capability, financial strength and ability to support installation and service.
- Define territories, sales targets, commercial terms and responsibilities through approved partner agreements.
- Train partners on Sieger’s products, applications, competitive strengths and enquiry qualification.
- Support partners with customer presentations, site visits, proposals,



demonstrations and negotiations.
- Review partner performance regularly and develop corrective plans for inactive or underperforming channels.
- Manage lead ownership, channel conflicts and pricing discipline.

Sales & Internal Coordination

- Manage opportunities from enquiry qualification to order closure and handover.
- Maintain accurate CRM records, follow-up plans, sales forecasts and partner activity reports.
- Coordinate customer and partner visits to Sieger’s factory and reference installations.
- Work with marketing to develop market-specific presentations, case studies and sales materials.
- Ensure proposals clearly define supply scope, exclusions, civil works, installation and service responsibilities.
- Coordinate with execution and service teams to support customer satisfaction and repeat business.

Qualifications & Experience

- Bachelor’s degree in Engineering or a related discipline; MBA in Marketing or International Business preferred.
- Ideally 5–10 years of experience in export sales, channel development or project sales for capital equipment.
- Experience in mechanical parking, elevators, automation, material handling or building infrastructure preferred.
- Demonstrated success in appointing productive partners and closing technically complex projects.
- Working knowledge of export commercial terms, Incoterms, letters of credit and international payment practices.

Required Skills

- Strong prospecting, negotiation and relationship management.
- Ability to understand technical layouts and explain solutions commercially.
- Transparent written and spoken English; additional language skills are an advantage.
- Commercial judgement covering margins, payment risk and partner viability.
- Disciplined CRM usage, forecasting and follow-up.

Ability to work independently across markets and coordinate with internal teams.

📌 Manager - Exports and Channel development (Sieger Parking) (Coimbatore)
🏢 Sieger Parking
📍 Coimbatore