International Centre for DPI Innovation and Advancement (ICDIA)

Department: Global Collaboration, Advocacy & Business Development

Position Title: Manager Branding & Promotion

Number of Positions: 1

1. Role Overview The Manager Branding & Promotion will support ICDIAs branding, communication, and promotional initiatives to strengthen its visibility and institutional presence within the Digital Public Infrastructure (DPI) ecosystem.

The role will be responsible for developing and executing branding and promotional activities across digital and offline platforms, creating engaging communication content, supporting campaigns and events, and coordinating with internal and external stakeholders to ensure consistent and effective communication of ICDIA’s programmes, initiatives, research, partnerships, and achievements.

The incumbent will contribute to building a strong and consistent institutional brand while supporting ICDIA’s national and international outreach objectives.

2. Key Responsibilities

2.1 Branding & Brand Communication

- Support the implementation of ICDIA’s branding and communication strategy across relevant platforms.
- Develop and coordinate branding initiatives to strengthen ICDIA’s institutional identity and visibility.
- Ensure consistency in the use of ICDIA’s brand guidelines, messaging, visual identity, and communication materials.
- Support the development of brand assets, presentations, brochures, profiles, and other institutional materials.

2.2 Promotional Campaigns & Content

- Plan and execute promotional campaigns for ICDIA’s programmes, initiatives, events, research, and knowledge products.
- Develop and coordinate engaging content for digital platforms, social media, websites, newsletters, presentations, and other communication channels.
- Support the creation of promotional materials, campaign creatives, infographics, videos, and other communication assets.
- Translate key programme messages and achievements into clear, engaging, and audience-friendly communication.

2.3 Digital & Social Media Promotion

- Support ICDIA’s presence across digital and social media platforms.
- Coordinate with relevant teams for regular content planning, publishing, and promotional activities.




- Monitor digital engagement and audience response to identify opportunities for improving outreach.
- Support digital campaigns to enhance awareness and visibility of ICDIA’s initiatives.

2.4 Events & Institutional Promotion

- Support branding and promotional activities for conferences, workshops, seminars, exhibitions, launches, and other institutional events.
- Coordinate event branding requirements, communication materials, digital promotions, presentations, banners, and other collaterals.
- Work closely with internal teams and external agencies/vendors to ensure timely execution of promotional activities.

2.5 Stakeholder & External Coordination

- Coordinate with communication agencies, media professionals, creative agencies, vendors, partners, and other external stakeholders.
- Support relationships with relevant media, industry platforms, professional networks, and communication partners.
- Coordinate with internal teams to gather information, success stories, programme updates, and achievements for promotional purposes.

2.6 Content Development & Storytelling

- Develop and curate compelling content highlighting ICDIA’s programmes, research, innovation, partnerships, events, and impact.
- Support the preparation of articles, newsletters, social media posts, campaign messages, presentations, brochures, and other communication materials.
- Ensure content is accurate, consistent, audience-focused, and aligned with ICDIA’s communication objectives.

2.7 Brand Monitoring & Analytics

- Track branding and promotional activities across relevant channels.
- Monitor audience engagement, campaign performance, digital reach, and other relevant communication metrics.
- Prepare periodic reports and insights on branding and promotional activities.
- Suggest improvements based on campaign performance, stakeholder feedback, and emerging communication trends.

2.8 Cross-Functional Collaboration

- Work closely with programme,



knowledge management, capacity building, global collaboration, technology, and other teams to understand communication requirements.
- Support the promotion of ICDIA’s research outputs, innovation initiatives, partnerships, and institutional achievements.
- Contribute to brainstorming sessions and development of new ideas for strengthening ICDIA’s brand and outreach.

3. Educational Qualifications

- Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Mass Communication, Journalism, or a related field.
- A Master’s degree in a relevant discipline will be an added advantage.
- Specialization or exposure in Brand Management, Strategic Communications, Digital Marketing, Public Relations, or Corporate Communications will be preferred.

4. Experience Required

- 5–8 years of relevant experience in branding, communications, marketing, digital marketing, public relations, institutional promotion, or a related field.
- Demonstrated experience in developing and executing branding, promotional, and communication activities.
- Experience in digital platforms, social media, content development, campaigns, and event promotions.
- Experience coordinating with internal stakeholders, creative agencies, vendors, media, or external partners.
- Exposure to government initiatives, public-sector organizations, technology ecosystems, international development, or institutional communication will be an advantage.
- Experience in the DPI, digital transformation, innovation, technology, or policy ecosystem will be preferred but not mandatory.

5. Preferred Certifications The following certifications will be considered an advantage:

- Certification in Digital Marketing.
- Certification in Brand Management or Strategic Communications.
- Certification in Public Relations, Corporate Communications, or Media Strategy.
- Certification in Social Media Marketing / Content Marketing.
- Qualified courses in marketing, communications, branding, or related areas from reputed institutions.

6. Age Criteria

- 28+ years

7. Compensation (CTC)

- Final CTC will be determined based on experience, expertise, role suitability, and applicable organizational policies.

📌 Manager Branding & Promotion (New Delhi)
🏢 National Institute for Smart Government (NISG)
📍 New Delhi