The role will drive RuPay Acceptance, Affordability on UPI, Merchant Growth, AI-led Payments Innovation, Ecosystem Expansion, and Product Delivery across domestic and international payment acceptance ecosystems.

Key Responsibilities

Product Innovation & Delivery

- Build a comprehensive RuPay acceptance strategy for domestic and international POS/E-com.
- Define segment-specific playbooks for micro-merchants, MSMEs, organized retail, travel, hospitality, and cross-border clusters.
- Collaborate with acquirers and PAs to streamline merchant onboarding, pricing, and settlement flows.

Affordability on UPI

- Drive merchant acceptance of credit on UPI, including RuPay Credit Card on UPI and Credit Line on UPI, across QR, intent, and collect flows.
- Build and scale EMI and installment constructs at checkout, working with issuers, PAs, and merchants on offer design, funding models, and seamless customer journeys.
- Expand affordability acceptance into high-ticket and aspirational categories such as electronics, travel, education, healthcare, and home improvement.
- Work with TPAPs, banks, and internal teams to remove friction in credit-on-UPI discovery, eligibility, and checkout experience.

AI-led Acceptance & Growth

- Apply AI/ML models for merchant segmentation and targeting, identifying high-potential merchants and categories for acceptance and affordability expansion.
- Use AI-driven insights to predict and reduce transaction declines, improve approval rates, and optimise routing.
- Partner with risk and technology teams on AI-based fraud and risk management for credit on UPI and card acceptance.
- Explore AI-native payment experiences, including conversational and agentic commerce use cases, and define how RuPay and credit on UPI are accepted in these new journeys.




- Build AI-powered personalisation for merchant offers and affordability propositions at scale.

Ecosystem & Stakeholder Management

- Build strong relationships with banks, PAs, POS OEMs, gateways, TPAPs, and international partners to accelerate adoption.

Desired Candidate Profile

Experience

- 4+ years of experience in payments, cards, UPI, fintech or merchant acquiring.
- Strong expertise in settlement and payment journeys.
- Experience in Credit Card on UPI, Credit Line on UPI, EMI and affordability solutions.
- Strong product strategy and execution skills, from proposition design to launch and scale.
- Proven experience managing banks, PAs, TPAPs, merchants, gateways and other ecosystem partners.
- Strong data and analytical orientation, with understanding of TPV, approval rates, declines, conversion and merchant activation.
- Exposure to international acceptance/cross-border payments and AI-led payment solutions is preferred.

AI Experience Required

- Experience leveraging AI/ML models for merchant segmentation, acceptance growth, transaction optimization, approval-rate improvement, fraud detection, risk management and merchant personalization.
- Exposure to AI-led payment solutions, conversational commerce, agentic commerce and AI-powered customer payment journeys is highly preferred.

Key Performance Indicators (KPIs)

Merchant Acceptance Growth

- Domestic POS/E-com activation and retention.
- Expand acceptance across micro-merchants, MSMEs,



organized retail, travel, hospitality, and other strategic segments.

Affordability on UPI

- Merchant acceptance and TPV growth for Credit Card on UPI, Credit Line on UPI, and EMI transactions.
- Drive adoption across high-value categories such as electronics, education, healthcare, travel, and home improvement.

Usage & Revenue

- TPV growth across domestic and international acceptance.
- Deliver sustained growth in transaction count and merchant-acquiring revenue.

AI Impact

- Measurable uplift in approval rates, decline reduction, and merchant targeting efficiency from AI-led initiatives.
- Improve merchant acquisition and targeting through AI/ML-driven segmentation.
- Drive adoption of AI-powered payment and commerce experiences.

Coverage

- BIN enablement and compliance certifications.
- Increase BIN enablement across acquiring partners and acceptance infrastructure.
- Ensure timely completion of certifications, compliance requirements, and ecosystem readiness for current products and payment capabilities.

Quality Metrics

- Approval rates and dispute SLA adherence.
- Improve transaction success and customer experience through higher approval rates.
- Maintain dispute resolution and chargeback management within defined SLA timelines.
- Ensure seamless onboarding, settlement, and merchant servicing processes.

Success Metrics

- Merchant Activation & Retention

- RuPay Acceptance Growth
- Credit on UPI TPV Growth

- EMI Transaction Growth
- Domestic & Cross-Border TPV

- Approval Rate Improvement

- Transaction Decline Reduction
- AI-Driven Merchant Conversion

- BIN Enablement Coverage

- Dispute SLA Compliance
- Partner Ecosystem Expansion (Banks, PAs, TPAPs, Gateways, POS OEMs)

📌 Lead Product Management Acceptance (Maharashtra)
🏢 National Payments Corporation Of India (NPCI)
📍 Maharashtra