Job Title: Direct Response (DR) Lead Generation Specialist (Outbound & Organic Social Media)Department: Sales & Marketing

Reports To: Head of Sales / Business Development Head

Location: Ahmedabad, Gujarat (On-site/Hybrid)

Experience: 2–5 years of experience combining B2B Outbound Lead Gen with Organic Social Media Content Creation / Personal Branding

Job Purpose The Direct Response Lead Generation Specialist will design and execute multi-channel outbound campaigns while producing highly engaging organic social media content to generate qualified B2B sales leads (startups, SMEs, corporates) for our shared workspaces in Ahmedabad. The primary objective is to turn our social media channels into magnetizing lead generators through creative storytelling, video content, and proactive direct outreach.

Key Responsibilities

- Organic Content Creation & Storytelling: Script, film, and produce engaging short-form video content (Instagram Reels, YouTube Shorts, LinkedIn Videos) showcasing our premium workspaces, vibrant community events, member testimonials, and day-to-day office culture.
- Organic B2B Brand Building: Manage and grow the company’s organic presence on LinkedIn and Instagram. Write compelling text-based posts, carousels, and case studies that establish our coworking space as the premier business hub in Ahmedabad.
- Inbound DM & Comment Conversions: Actively monitor, engage with, and convert organic comments, direct messages (DMs), and mentions into high-intent inbound sales leads by leveraging conversational direct-response techniques.
- LinkedIn Social Selling & Outreach:



Use LinkedIn Sales Navigator to find, connect with, and nurture relationships with decision-makers (Founders, HR Heads, Admin Directors) through personalized networking and content-sharing.
- Direct Outreach Execution: Deploy cold email sequences, WhatsApp marketing loops, and strategic follow-ups to convert cold data lists into booked property tours.
- Local Market Positioning: Highlight Ahmedabad-specific business advantages (e.g., proximity to S.G. Highway, Sindhu Bhavan Road, network opportunities within the space) directly inside the content strategy.

Required Skills & Qualifications

- Experience: 1 years of proven success in B2B lead generation with a visible portfolio of managing and growing organic B2B social media accounts (especially LinkedIn and Instagram).
- Content Creation Tools: High proficiency with mobile video editing apps (e.g., CapCut, InShot, Premiere Rush) and graphic design platforms like Canva. Comfortable being on camera or directing shoots.
- Outbound Tech Stack: Familiarity with contemporary prospecting and CRM tools like Apollo.io, Instantly.ai, LinkedIn Sales Navigator, and HubSpot/Zoho.
- Direct Response Copywriting: Exceptional copywriting skills with the ability to write attention-grabbing hooks, compelling social captions, and high-converting cold outreach messages.
- Communication: Flawless written and spoken communication skills in English and Hindi. Professional fluency in conversational Gujarati is highly advantageous for local community building.

Pay: From ₹35,000.00 per month

Work Location: In person

📌 Lead Generation Specialist (Ahmedabad)
🏢 Sspacia Coworking
📍 Ahmedabad