13 Oct
|
PREWAL
|
New Delhi
Company: PREWAL Studio
Experience: 0–2 Years
Employment Type: Full-time
Location: Gurugram (On-Site)
Reporting To: Founder’s Office
About the Role :
At PREWAL Studio, we are looking for a proactive, detail-oriented, and execution-focused Lead Generation & Outreach Executive to support our outbound business development and marketing initiatives.
You will work closely with the Founder’s Office to execute structured lead generation, prospect research, email outreach, and follow-up workflows.
The overall outreach strategy, target markets, messaging direction, and operational frameworks will be developed by the leadership team. Your responsibility will be to execute these workflows efficiently, maintain high-quality prospect data, identify potential business opportunities, and ensure that no promising lead falls through the cracks.
This is a hands-on role for someone who enjoys research, structured execution, communication, problem-solving, and working with data.
We are looking for someone who can take ownership of the entire outbound execution cycle, from identifying the right prospect to ensuring timely follow-ups and reporting actionable insights.
Key Responsibilities :-
1. Lead Generation & Prospect Research
- Research target companies, industries, and prospects based on predefined criteria and business development priorities.
- Identify relevant decision-makers, key stakeholders, and potential points of contact within target organizations.
- Source and verify professional email addresses, business phone numbers, and other relevant contact information.
- Build, maintain, and continuously update a structured database of potential leads.
- Evaluate leads based on relevance, company profile, role, and alignment with the defined target audience.
- Maintain high standards of data accuracy, completeness, and organization.
2. Email Outreach & Campaign Execution
- Execute outbound email campaigns using approved messaging templates, targeting criteria, and workflows.
- Manage email outreach activities according to defined schedules and operational guidelines.
- Monitor campaign performance, including delivery, replies, engagement signals, and follow-up status.
- Identify prospects showing potential interest and prioritize them for subsequent outreach.
- Ensure that email communications remain professional, accurate, and aligned with PREWAL's communication standards.
- Continuously maintain campaign records and identify opportunities to improve execution efficiency.
3. Calling, Follow-ups & Lead Qualification
- Take primary ownership of outbound calling and follow-up activities for assigned prospects.
- Contact potential leads through qualified calls and emails as per the established outreach process.
- Conduct initial conversations to understand prospect relevance, interest, and potential requirements.
- Qualify incoming responses and identify prospects worth advancing to the next stage.
- Maintain timely and consistent follow-ups without losing track of ongoing conversations.
- Escalate interested or qualified leads to the Founders or Founder’s Office for further discussions.
- Ensure every relevant prospect has a clearly documented status and appropriate next action.
4. CRM, Data Management & Reporting
- Maintain accurate and up-to-date records of outreach activities, interactions, responses, and lead statuses.
- Track campaign-level and prospect-level performance across the outreach funnel.
- Prepare structured daily and weekly progress reports for the Founders and Founder’s Office.
- Report key metrics such as leads researched, verified contacts, emails sent, delivery performance, replies received, calls completed, follow-ups pending, and leads qualified.
- Identify bottlenecks, unusual trends, recurring objections, and potential improvements in existing workflows.
- Share clear, actionable observations rather than simply reporting activity numbers.
5. Workflow Execution & Continuous Improvement
- Follow established strategies, processes, and operational guidelines developed by the leadership team.
- Ensure disciplined execution, timely task completion, and consistent documentation.
- Use available tools and automation to streamline repetitive tasks while maintaining accuracy.
- Proactively flag gaps, inefficiencies, or issues in the outreach process.
- Collaborate directly with the Founders and Founder’s Office to improve operational effectiveness.
- Demonstrate accountability for assigned outreach targets, task completion, and follow-up commitments.
Required Skills & Qualifications :
- 0–2 years of relevant experience in lead generation, outbound sales, email outreach, marketing operations, business development, or related activities.
- Fresh graduates with strong research, communication, and organizational skills are encouraged to apply.
- Strong online research skills and the ability to identify relevant companies and decision-makers.
- Good written and verbal English communication skills.
- Confidence and professionalism in making outbound calls and conducting initial prospect conversations.
- Working knowledge of Google Sheets, Microsoft Excel, or similar tools.
- Strong attention to detail, accuracy, and data organization.
- Ability to work independently within clearly defined workflows and deadlines.
- Good time management and the ability to maintain consistent follow-up schedules.
- A responsible, proactive mindset with a willingness to learn and improve.
Preferred Skills (Good to Have) :
Candidates with exposure to any of the following will have an advantage:
- AI tools: Experience using ChatGPT, Claude, Gemini, Perplexity, or similar tools for research, data organization,
communication, and workflow efficiency.
- Lead generation tools: Familiarity with Apollo.io, LinkedIn Sales Navigator, Hunter, or similar prospecting platforms.
- Outreach and CRM tools: Exposure to HubSpot, Instantly, Smartlead, Zoho CRM, or comparable platforms.
- Data analysis: Ability to interpret outreach metrics and identify meaningful patterns.
- B2B marketing: Basic understanding of outbound prospecting, campaign workflows, sales funnels, and lead qualification.
- Process improvement: Ability to suggest practical improvements to repetitive tasks and existing workflows.
- Communication: Strong email-writing abilities, professional calling etiquette, and interpersonal skills.
(Note - Prior experience with specific tools is not mandatory. The ability to learn quickly, follow processes, and execute accurately is more important.)
What Success Looks Like :-
A successful candidate will
- Consistently identify relevant, accurately verified prospects.
- Execute outreach campaigns according to defined timelines and processes.
- Maintain organized, reliable, and regularly updated lead records.
- Ensure timely follow-ups across active prospect conversations.
- Communicate confidently and professionally with potential clients.
- Identify and escalate qualified opportunities without unnecessary delays.
- Provide clear, accurate, and actionable reports to leadership.
- Demonstrate continuous improvement in execution speed, accuracy, and efficiency.
Who Would Be a Great Fit?
You may be a strong fit for this role if:
- You enjoy researching companies, understanding businesses, and identifying the right people to contact.
- You are comfortable making calls, writing skilled emails, and following up consistently.
- You have a structured approach to managing tasks, information, and deadlines.
- You can execute a defined strategy with discipline while thinking critically about the results.
- You pay attention to small details and understand the importance of accurate data.
- You are curious about AI tools, automation, and improving the way work gets done.
- You enjoy working in a fast-moving environment with direct exposure to founders and business operations.
Why Join PREWAL?
- Work directly with the Founder’s Office.
- Gain hands-on exposure to B2B lead generation, outbound marketing, and business development operations.
- Learn how structured prospecting, outreach, and qualification workflows are executed.
- Develop practical skills in research, communication, CRM management, campaign tracking, and AI-assisted workflows.
- Take ownership of a clearly defined function with measurable outcomes.
- Build valuable experience in a collaborative, execution-focused environment.
How to Apply :
Apply through LinkedIn with your updated resume.
We are looking for candidates who demonstrate ownership, attention to detail, clear communication, and a problem-solving mindset.
Shortlisted candidates will be contacted for further evaluation.
📌 LEAD GENERATION & OUTREACH EXECUTIVEB) (New Delhi)
🏢 PREWAL
📍 New Delhi