- Develop and execute social media strategies aligned with overall marketing objectives and brand identity.
- Identify key target audiences and tailor content to effectively engage and resonate with them.
- Stay abreast of industry trends and competitor activities to continually refine and optimize strategies.
Content Creation and Management:
- Create compelling and visually appealing content (including but not limited to images, videos, and copy) for various social media platforms such as Instagram, YouTube, Snapchat, LinkedIn, Pinterest, Whatsapp, etc.
- Plan and schedule content calendars to ensure consistent and timely posting.
Campaign Execution:
- Plan and execute social media campaigns (including promotions, contests, influencer partnerships, etc.) to drive user engagement,
traffic, and conversions.
- Collaborate with cross-functional teams (e.g., marketing, sales, product development) to integrate social media initiatives with overall business objectives.
SKILLS & EXPERIENCE:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Strong understanding of social media platforms, algorithms, and analytics tools.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for storytelling and visual aesthetics.
- Ability to work independently and collaboratively in a fast-paced environment.
- Detail-oriented with solid organizational and time management skills.
- Familiarity with e-commerce platforms and digital marketing principles is a plus.