Position: Influencer Marketing Expert

Experience: 10–15 Years

Location: Lovely Professional University, Punjab

Employment Type: Full-Time | On-Site

Department: Marketing & Communications

Role Overview The Influencer Marketing Expert will be responsible for developing and executing comprehensive influencer marketing strategies to enhance brand awareness, audience engagement, lead generation, and student admissions. The ideal candidate will have 10–15 years of relevant experience in influencer marketing, creator partnerships, digital campaigns, and brand collaborations, preferably in education, consumer brands, or other large-scale consumer-facing organizations.

The role requires a blend of strategic thinking, creative campaign execution, strong negotiation skills, relationship management, and data-driven performance analysis.

Key Responsibilities

1. Influencer Marketing Strategy & Planning

- Develop and implement comprehensive influencer marketing strategies aligned with the university's brand positioning, marketing objectives, and student recruitment goals.
- Identify relevant influencer categories, including education creators, student influencers, lifestyle creators, celebrities, regional influencers, and industry experts.
- Build influencer-led campaigns to strengthen brand visibility, credibility, audience engagement, and institutional reputation.
- Plan influencer campaigns across Instagram, YouTube, Facebook, LinkedIn, and emerging digital platforms.

2. Influencer Identification & Relationship Management

- Identify, evaluate, and onboard influencers based on audience demographics, engagement rates, content quality, relevance, and brand alignment.
- Build and maintain a strong network of influencers, content creators, celebrities, digital personalities, and talent management agencies.
- Establish long-term strategic partnerships with high-performing influencers and creator communities.
- Negotiate commercials, deliverables, usage rights, exclusivity clauses, and campaign terms.

3. Campaign Development & Execution

- Conceptualize and execute influencer campaigns, brand integrations, creator collaborations, promotional videos, testimonials, campus experiences, and student engagement initiatives.
- Develop innovative campaigns highlighting academic programmes, campus life, placements, achievements, events, research, and student success stories.
- Coordinate with internal marketing, admissions, public relations, social media, and creative teams to ensure consistent messaging.




- Manage end-to-end campaign execution, including briefing, content planning, approvals, publishing schedules, and deliverables.
- Ensure all influencer content adheres to university brand guidelines and applicable advertising disclosure requirements.

4. Celebrity & Strategic Brand Collaborations

- Develop celebrity endorsement opportunities and high-impact collaborations to strengthen LPU's national and regional brand presence.
- Evaluate potential partnerships based on audience relevance, credibility, reach, cost-effectiveness, and expected business impact.
- Manage relationships with talent agencies, influencer management companies, and external marketing partners.
- Identify opportunities for event-based collaborations, campus visits, brand ambassadors, and integrated digital campaigns.

5. Performance Marketing & ROI Measurement

- Define campaign KPIs, including reach, impressions, engagement rate, video views, website traffic, qualified leads, applications, admissions, and cost per lead.
- Monitor campaign performance and prepare regular reports on effectiveness, audience response, and return on investment.
- Use analytics tools and platform insights to measure campaign outcomes and optimize future initiatives.
- Track influencer-driven enquiries, website visits, lead conversions, and admissions wherever measurable attribution is available.
- Recommend improvements in influencer selection, campaign formats, content strategy, and budget allocation.

6. Budget Management & Vendor Coordination

- Develop and manage influencer marketing budgets to maximize campaign efficiency and return on investment.
- Negotiate competitive commercial terms and ensure transparent documentation of agreements and deliverables.
- Manage influencer agencies, freelancers, production partners, and external vendors.
- Maintain campaign calendars, contracts, performance dashboards, and influencer databases.

7. Content Strategy & Creative Collaboration

- Collaborate with creative, video production, and social media teams to develop engaging influencer-led content.
- Guide creators on campaign messaging, storytelling,



brand integration, and target audience requirements.
- Identify emerging content formats, platform trends, and creator-led storytelling opportunities.
- Ensure influencer content is authentic, engaging, brand-aligned, and suitable for the intended audience.

8. Team Leadership & Stakeholder Management

- Lead and mentor influencer marketing professionals and campaign execution teams, as required.
- Work closely with senior management and cross-functional teams to align influencer initiatives with institutional priorities.
- Present campaign strategies, performance insights, budget requirements, and recommendations to leadership.
- Establish standardized processes for influencer selection, campaign approvals, execution, and reporting.

Required Skills & Competencies

- Strong strategic expertise in influencer marketing and creator partnerships.
- Proven experience managing large-scale influencer campaigns and brand collaborations.
- Excellent negotiation, communication, and relationship management skills.
- Robust understanding of social media platforms, creator ecosystems, and digital audience behaviour.
- Experience in campaign budgeting, performance measurement, and ROI analysis.
- Ability to manage multiple campaigns, external agencies, and senior stakeholders.
- Data-driven approach to decision-making and campaign optimization.
- Strong project management, problem-solving, and leadership capabilities.

Educational Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication, Advertising, or a related discipline.
- MBA or a postgraduate qualification in Marketing/Digital Marketing will be an added advantage.

Experience Requirements

- 10–15 years of relevant professional experience in influencer marketing, creator partnerships, digital marketing, brand collaborations, or integrated marketing campaigns.
- Demonstrated success in planning and executing influencer campaigns with measurable business outcomes.
- Experience handling influencer budgets, agency partnerships, commercial negotiations, and campaign analytics.
- Experience in the education sector, higher education marketing, or large consumer-facing brands will be preferred.
- Prior experience managing teams and collaborating with senior leadership will be an advantage.

How to Apply

Interested candidates who meet the above requirements are invited to share their updated resumes at:

Email: [email protected]

📌 Influencer Marketing Expert (Jalandhar)
🏢 Lovely Professional University
📍 Jalandhar