This role is therefore less about simply managing an existing sales book and more about finding where the next 50-100 crore of business can come from and building the route to get there.

Key Responsibilities:-

1. New Channel Development

- Identify and evaluate new sales channels, customer segments and global market opportunities.
- Build channel strategies based on market size, competitive landscape,customer requirements and commercial attractiveness.
- Develop new routes to market and establish the right channel partners.
- Convert identified opportunities into sustainable revenue streams.

2. Market & Customer Development

- Map new industries and applications for Company's stainless-steel product portfolio.
- Identify high-potential customer clusters and geographies.
- Build relationships with new customers, dealers, distributors, fabricators, OEMs and institutional buyers as relevant.
- Develop strategic accounts and create long-term customer relationships.

3. GTM & Business Development

- Develop go-to-market plans for new products, markets and channels.
- Build business cases and commercial propositions for recent opportunities.
- Work with the leadership team on market-entry decisions.
- Track market trends, competitor activity, pricing and customer requirements.

4. Commercial Ownership

- Drive negotiations around pricing, margins,



payment terms and commercial structures.
- Ensure growth is achieved with healthy contribution margins.
- Monitor channel economics and partner performance.
- Build a strong pipeline and maintain visibility of future revenue opportunities.

5. Cross-functional Execution

- Work closely with Production, Planning, Quality and Finance to ensure customer requirements can be delivered profitably.
- Bring market intelligence back into the organisation.
- Help the business translate customer requirements into product and service opportunities.

6. Team Building

- Build and mentor the business development/channel team as the new channels scale.
- Establish clear targets, metrics and accountability.

What We Are Looking For:-

- 15+ years of sales/business development experience, preferably in metals, steel, pipes & tubes, industrial products, building materials, engineering products or related B2B sectors.
- Proven experience in opening new markets/channels, not just managing an established territory.
- Strong understanding of channel economics, distribution and B2B sales.
- Demonstrated ability to acquire new customers and build businesses from the ground up.
- Strong commercial and negotiation skills.
- Comfortable working in a promoter-led, entrepreneurial environment

📌 Head- Sales and New Channel Development (Hisar)
🏢 Synapsys Mentors
📍 Hisar