Position: Head – Performance Marketing

Experience: 8 Years (Minimum 5 years in a Digital Agency, with proven leadership experience)

Location: Lower Parel, Mumbai

Work Mode: Work From Office (5 Days a Week)

About the Role:

We are seeking an experienced and result-oriented Head – Performance Marketing to lead our Paid Media business, drive revenue growth, and ensure profitability across client portfolios.

The ideal candidate will possess strong expertise in SEM, PPC, Paid Media Planning and Buying, and ROI-driven digital marketing, along with strategic thinking, analytical capabilities, and proven leadership skills.

The role involves overseeing the overall Performance Marketing business, driving revenue and profitability, developing client growth strategies, leading current business pitches, and building a high-performing team.

The candidate will be responsible for positioning Paid Media as a key growth driver for both the agency and its clients while ensuring continuous innovation and operational excellence.

Key Responsibilities:

1.Business & P&L; Management

- Lead the Performance Marketing business unit, ensuring revenue growth, healthy margins, and overall profitability.
- Develop account strategies and growth plans aligned with business objectives.
- Monitor ROI, campaign profitability, and overall account performance.
- Identify potential business risks and performance gaps, implementing corrective measures as required.

2.Performance Marketing Strategy

- Develop and lead SEM, PPC, and Paid Media strategies across Google, Meta, LinkedIn, and other relevant advertising platforms.




- Design ROI-focused customer acquisition strategies across paid search, paid social, and other performance marketing channels.
- Analyze campaign performance, traffic, conversions, and customer acquisition metrics to drive continuous improvement.
- Manage and optimize client budgets to maximize campaign efficiency and returns.

3.New Business & Pitches

- Lead Paid Media strategy and presentations for new business pitches.
- Conduct account audits, identify growth opportunities, and develop effective media strategies and proposals.
- Collaborate with internal teams to deliver integrated digital marketing solutions.
- Identify opportunities for account expansion and long-term business growth.

4.Team Leadership & Development

- Lead, mentor, and develop a team of Performance Marketing professionals.
- Ensure team productivity, accountability, and quality of execution.
- Strengthen team capabilities through training, knowledge sharing, and exposure to emerging tools and technologies.
- Build leadership capabilities within the team to support future business requirements.
- Maintain a hands-on approach when required and lead by example.

5.Innovation & Future Readiness

- Stay updated on emerging trends, advertising platforms, automation, and technologies in Paid Media.
- Identify and implement innovative strategies and tools to enhance campaign performance and operational efficiency.
- Drive continuous improvement in campaign execution, reporting, optimization, and measurement.
- Ensure the Performance Marketing function remains competitive and aligned with evolving industry trends.

📌 Head of Performance Marketing (Mumbai)
🏢 Anvis Digital
📍 Mumbai