Growth & Marketing Partner

Business Partnership | B2B SaaS | Developer Tools | Customer Acquisition | Revenue Sharing

About PurpleCallio

PurpleCallio is a real-time communication infrastructure platform that helps businesses integrate voice and video calling into their applications and workflows. We offer developer SDKs/APIs and hosted calling solutions, allowing businesses to add real-time communication without building and maintaining the entire underlying infrastructure themselves.

Our platform serves businesses in EdTech, Customer Support, HRTech, HealthTech, marketplaces, collaboration, and other industries that can benefit from voice and video communication.

We are looking for an entrepreneurial Growth & Marketing Partner to join us in building and growing PurpleCallio.

This is a business partnership opportunity, not a traditional employment position. The selected partner will work alongside the founder, take ownership of marketing and customer acquisition, build business relationships, and contribute directly to revenue growth through a performance-based revenue-sharing model.

Partnership Responsibilities

- Marketing Strategy and Positioning

- Develop and execute PurpleCallio's marketing and growth strategy.
- Identify target industries, ideal customers, market opportunities, and customer pain points.
- Research competitors and establish clear product positioning.
- Plan campaigns targeting SaaS founders, CTOs, engineering leaders, and product decision-makers.
- Set measurable goals and optimize marketing performance.

- Community Marketing and Brand Building

- Build PurpleCallio's presence on LinkedIn, Reddit, developer communities, founder communities, and relevant forums.
- Identify communities discussing WebRTC, APIs, SDKs, and real-time communication.
- Share valuable insights, participate in discussions, and build genuine relationships.
- Turn community engagement into product evaluations, leads, and customer conversations.
- Explore startup launches, industry events, and relevant networking opportunities

- Content Marketing and Social Media

- Create and manage a content calendar.
- Plan and publish LinkedIn posts, product updates, tutorials, use cases, and educational content.
- Collaborate with the founder to turn technical knowledge into demos, case studies, and marketing materials.
- Develop campaigns highlighting the advantages of PurpleCallio's SDKs/APIs and hosted calling solutions.
- Track engagement and optimize content based on results.

- Lead Generation and Prospecting

- Identify potential B2B customers across relevant SaaS industries.
- Research companies that need embedded voice/video calling or communication infrastructure.
- Build and maintain a qualified prospect database.
- Identify founders, co-founders, CTOs, engineering leaders, and product decision-makers.
- Use LinkedIn, referrals, professional networks, communities, and targeted outreach to generate leads.
- Qualify prospects based on requirements, buying intent, budget, and implementation timelines.

- Sales and Customer Acquisition

- Manage the sales pipeline from prospecting to conversion.
- Initiate conversations,



schedule meetings, conduct discovery calls, and follow up with prospects.
- Understand customer requirements and recommend suitable PurpleCallio solutions.
- Coordinate technical demos with the founder when needed.
- Handle proposals, commercial discussions, objections, and negotiations.
- Convert qualified opportunities into product evaluations and paying customers.
- Maintain accurate sales records and develop repeatable customer acquisition processes.

- Growth Experiments and Partnerships

- Test new marketing channels and customer acquisition strategies.
- Explore partnerships with SaaS companies, agencies, technology consultants, and service providers.
- Identify referral, reseller, and integration opportunities.
- Build relationships that create long-term business value.
- Track conversion rates and improve the customer acquisition funnel.

- Analytics and Business Growth

- Monitor website traffic, campaign performance, qualified leads, evaluations, and conversions.
- Track lead sources and revenue generated by marketing and sales activities.
- Set growth targets and report progress against agreed objectives.
- Focus on channels that deliver meaningful commercial results.
- Work toward sustainable customer acquisition and long-term revenue growth.

- Business Ownership and Collaboration

- Work directly with the founder to define growth priorities.
- Independently manage agreed marketing, sales, and business development activities.
- Share ideas, identify opportunities, and solve growth challenges.
- Maintain transparency regarding progress, customer conversations, and results.
- Help build scalable marketing and sales processes for PurpleCallio.

Who We Are Looking For

Experience and Skills

- Minimum 3+ years of relevant experience in B2B SaaS marketing, growth marketing, business development, sales, or customer acquisition.
- Proven experience generating qualified leads and contributing to customer acquisition.
- Strong understanding of B2B prospecting, sales, relationship building, and customer conversion.
- Experience engaging with founders, CTOs, engineering leaders, or business decision-makers.
- Ability to develop and execute growth strategies independently.
- Strong written and verbal communication skills.
- Familiarity with digital marketing, content strategy, social media, community-led growth, and outbound prospecting.
- An entrepreneurial mindset focused on ownership, accountability, and measurable results.

Additional Advantages

- Experience with developer tools, APIs, SaaS infrastructure, WebRTC, CPaaS, or communication platforms.
- Experience marketing technical products to developers and businesses.
- Existing relationships with SaaS founders, technology companies, agencies, or decision-makers.




- Experience growing a B2B product from early-stage awareness to paying customers

We value practical experience, execution, and the ability to turn business opportunities into customers. Partnership Structure and Revenue Sharing

This is a performance-based business partnership with no fixed salary at the initial stage.

The partner will contribute their expertise, strategy, time, and execution toward growing PurpleCallio and receive a share of eligible revenue generated through their efforts.

Proposed Revenue-Sharing Model

- Revenue share: 10%–20% of eligible revenue collected from customers acquired and closed through the partner's efforts.
- The final percentage will depend on experience, expertise, demonstrated results, responsibilities, and mutual agreement.
- Revenue sharing will be calculated on eligible payments actually received by PurpleCallio, not simply on leads generated or unpaid contracts.
- For recurring subscriptions, the proposed revenue share will apply to eligible customer revenue received during the first 12 months of the customer relationship.
- Refunds, taxes, chargebacks, and other mutually agreed exclusions will not be included.
- Customer attribution, payment schedules, renewals, cancellations, expenses, and other terms will be documented in a written partnership agreement before work begins.

The final percentage and terms will be mutually agreed upon based on the partner's contribution and responsibilities.

Long-Term Partnership Opportunity

We aim to build a long-term relationship with someone who wants to contribute meaningfully to PurpleCallio's growth. As the business develops, there may be opportunities to expand the partner's responsibilities and strategic involvement.

Any equity, ownership, or broader partnership arrangement will be discussed separately and documented in writing.

Our goal is to build PurpleCallio together and share in the business opportunities created through our combined efforts.

How to Express Interest

If you are interested in becoming a Growth & Marketing Partner, email your profile to:

[email protected]

Please include:

- Your updated CV/resume or professional profile.
- A brief introduction highlighting your relevant experience.
- Examples of B2B marketing, lead generation, business development, or sales initiatives.
- Measurable results or customer acquisition achievements.
- A brief outline of how you would grow PurpleCallio during your first 90 days.

Email subject: Growth & Marketing Partnership — PurpleCallio

Let's Build PurpleCallio Together

Growing a technical product requires strong positioning, consistent marketing, meaningful customer relationships, and effective sales.

We are looking for someone who can bring these elements together, take ownership of growth, and help build PurpleCallio into a successful B2B technology business.

If you have 3+ years of relevant experience and are interested in a performance-based business partnership rather than a traditional job, we would love to hear from you.

Let's work together to build, market, and grow PurpleCallio.

📌 Growth & Marketing Partner (Yavatmal)
🏢 Purplecallio
📍 Yavatmal