Company: Muditam Ayurveda

Department: Founder's Office – Marketing

Location: Chhatarpur, Recent Delhi

Experience: 3–6 years

Employment Type: Full-time

Reporting To: Founder / Leadership Team

About Us:

Muditam Ayurveda is a health and wellness brand focused on helping people manage their health through Ayurvedic products and personalized wellness solutions. We are building a customer-centric brand with a strong focus on product quality, customer experience, and sustainable growth.

We are looking for a highly driven marketing professional to join our Founder's Office and take complete ownership of the company's marketing function. This is a high-impact role for someone who can think strategically, execute independently, manage multiple marketing channels, and drive measurable business growth.

Role Overview:

As the Growth & Marketing Lead – Founder's Office, you will be responsible for planning, executing, and optimizing the entire marketing function at Muditam Ayurveda.

You will own the marketing strategy and execution across performance marketing, influencer marketing, content, social media, brand campaigns, affiliate marketing, and customer acquisition initiatives.

The ideal candidate is a hands-on marketer who understands both brand building and performance-driven growth. You should be comfortable working directly with the founders, managing agencies and internal teams, allocating budgets, and taking accountability for marketing outcomes.

Key Responsibilities:

1. Performance Marketing & Customer Acquisition

- Own paid marketing campaigns across Meta Ads, Google Ads, and other relevant advertising platforms.
- Develop and execute strategies to drive customer acquisition, revenue growth, and profitability.
- Monitor and optimize CAC, ROAS, conversion rates, AOV, and overall marketing efficiency.
- Manage campaign budgets, audience targeting, creative testing, retargeting, and scaling strategies.
- Work closely with the creative and website teams to improve ad performance and landing-page conversions.
- Identify current acquisition channels and opportunities to improve marketing ROI.

2. Influencer & Affiliate Marketing

- Build and execute influencer marketing strategies across Instagram, YouTube, and other relevant platforms.
- Identify, negotiate with, onboard, and manage influencers and content creators.
- Develop influencer campaigns focused on brand awareness, customer acquisition, and revenue generation.
- Establish affiliate and referral partnerships with relevant creators and communities.




- Track influencer performance through reach, engagement, conversions, attributed revenue, and campaign ROI.
- Build a scalable creator partnership pipeline and long-term influencer relationships.

3. Brand Marketing & Campaign Management

- Develop and execute integrated marketing campaigns aligned with business goals.
- Strengthen Muditam's brand positioning, messaging, and market presence.
- Plan seasonal campaigns, product launches, promotional campaigns, and other growth initiatives.
- Ensure consistency in brand communication across advertising, social media, website, and other customer touchpoints.
- Identify opportunities for partnerships, collaborations, and innovative marketing initiatives.

4. Content & Social Media Marketing

- Own the content and social media strategy across relevant digital platforms.
- Plan content calendars for Instagram, YouTube, and other relevant channels.
- Work with designers, video editors, copywriters, and creators to produce high-performing content.
- Develop creative strategies, ad hooks, campaign concepts, and content formats that resonate with the target audience.
- Use content performance data to continuously improve engagement, reach, and conversions.

5. Growth Strategy & Marketing Analytics

- Build a comprehensive marketing roadmap aligned with the company's growth objectives.
- Track marketing performance through dashboards, reports, and regular business reviews.
- Analyse customer acquisition, conversion funnels, campaign performance, and channel-level profitability.
- Identify growth opportunities through market research, competitor analysis, and customer insights.
- Conduct structured experiments to improve acquisition efficiency and marketing outcomes.
- Present performance updates, insights, budgets, and action plans directly to the founders.

6. Team, Agency & Budget Ownership

- Manage marketing agencies, freelancers, influencers, and internal resources as required.
- Build and manage a high-performing marketing team as the business scales.
- Allocate budgets across marketing channels based on business priorities and performance.
- Establish clear KPIs,



ownership structures, reporting mechanisms, and execution timelines.
- Take end-to-end accountability for marketing deliverables, execution quality, and results.

7. Cross-Functional Collaboration

- Work closely with the founders, sales, retention, product, design, and e-commerce teams.
- Coordinate marketing initiatives across D2C, marketplace, and other relevant sales channels.
- Align acquisition campaigns with inventory availability, product launches, offers, and business priorities.
- Collaborate with the retention team to improve repeat purchases, customer lifetime value, and overall marketing efficiency.

Required Qualifications & Skills:

- 3–6 years of relevant experience in digital marketing, growth marketing, performance marketing, or integrated marketing.
- Demonstrated hands-on experience running performance marketing campaigns, particularly Meta Ads and Google Ads.
- Strong understanding of influencer marketing, creator partnerships, and affiliate marketing.
- Experience managing marketing budgets and measuring campaign profitability.
- Proficiency in marketing analytics, conversion funnels, and performance reporting.
- Strong communication, negotiation, project management, and problem-solving skills.
- Ability to manage multiple channels and projects simultaneously.
- A strong ownership mindset, with the ability to work independently in a fast-paced environment.
- Comfort working directly with founders and making data-backed decisions.

Preferred: Experience in D2C, e-commerce, health and wellness, Ayurveda, FMCG, or consumer brands. Experience scaling a brand through paid advertising, influencer marketing, and organic content will be an advantage.

What We Offer:

- Direct exposure to the founders and leadership team.
- End-to-end ownership of the marketing function.
- Opportunity to build and scale a growing consumer brand.
- Freedom to experiment, implement new ideas, and drive meaningful business impact.
- A fast-paced, entrepreneurial work environment with significant growth opportunities.

Who Should Apply?

We are looking for someone who does not limit themselves to planning or delegating work. You should be equally comfortable building a marketing strategy, launching campaigns, analysing results, coordinating execution, and taking responsibility for business outcomes.

If you enjoy solving growth challenges, building brands, and operating with a founder's mindset, we would love to hear from you.

📌 Founder's Office - Marketing (Delhi)
🏢 Muditam Ayurveda
📍 Delhi