Founder's Office – Growth Initiatives

INDmoney | 7+ Years of Experience The Founder's Office at INDmoney is a small, high-intensity team that works directly with the Founder and Chief of Staff to identify, design, and execute the company's most critical growth initiatives — across organic growth, inorganic acquisition, content, brand building, partnerships, and distribution.

If you have ever wanted to build growth engines from scratch, own outcomes end-to-end, and see your decisions translate into measurable impact within weeks rather than quarters — this is that opportunity.

Founder's Office roles at INDmoney have gone on to lead business units, head new verticals, and start new ventures. This is a stepping stone — one that compresses years of learning into months.

The Role

You will identify, build, and scale high-impact growth initiatives across multiple channels:

- Organic Growth & Content Engines: Build scalable organic growth through viral content engines, content production, creator and educator networks, SEO, community-led growth, and cutting-edge distribution channels.
- Performance Marketing & Media: Drive inorganic user acquisition through performance marketing, integrated 360-degree media planning and buying, and continuous optimisation of acquisition economics.
- Brand Building & Partnerships: Lead brand-building initiatives, high-impact brand activations, strategic partnerships, and campaigns that drive awareness, consideration, and growth.
- Distribution Networks: Build and scale alternative distribution channels through sub-brokers, agents, financial advisors,



research analysts, affiliates, and other partner ecosystems.
- New Growth Initiatives: Continuously identify untapped growth opportunities, experiment rapidly, and scale initiatives that demonstrate measurable business impact.

You will work directly with the Founder and Chief of Staff — from identifying the opportunity and defining the strategy to hands-on execution and measurable outcomes.

This is not a strategy-only role. You will be expected to build, execute, measure, and scale.

You Are a Strong Fit If

- You have demonstrated leadership experience in building and scaling growth initiatives across content, marketing, brand, or distribution.
- You have built growth engines rather than simply managed existing marketing campaigns or agencies.
- You combine creativity with strong analytical thinking — every initiative must ultimately translate into measurable growth.
- You are comfortable operating across multiple growth channels and experimenting with new approaches.
- You are AI-native — you actively use AI tools to accelerate content creation, research, experimentation, campaign execution, automation, and productivity.
- You operate well in ambiguity, move fast,



and take complete ownership of outcomes.
- You can influence cross-functional teams and external partners without relying on formal authority.
- You have an entrepreneurial mindset and aspire to eventually lead a business or build something of your own.

What We Are Looking For

- Minimum 7 years of professional experience, with demonstrated leadership in growth, content, marketing, brand, or consumer acquisition.
- Prior experience in FinTech, B2C consumer apps, consumer technology, or consumer brands.
- Proven experience in one or more of the following, with a solid understanding of the broader growth ecosystem:

Organic growth, viral content, SEO, content production, or educator/creator networks.

Performance marketing, customer acquisition, and 360-degree media planning and buying.

Brand development, activations, and strategic partnerships.

Network-led distribution, affiliates, agents, advisors, or channel partnerships.

- A demonstrated track record of driving measurable business outcomes — user growth, customer acquisition, engagement, brand reach, revenue, or distribution scale.
- Strong quantitative and analytical capabilities, including understanding acquisition costs, conversion funnels, growth efficiency, and ROI.
- Ability to independently take an initiative from problem identification through execution and scale.

Education: Engineering degree or MBA from a top-tier institution preferred. What matters more than the institution is what you have built, scaled, and delivered.

📌 Founder's Office – Growth Initiatives (Gurugram)
🏢 INDmoney
📍 Gurugram