About Cosma Fertility

Cosma Fertility is India’s first non-hormonal, technology-led fertility care brand. We are backed by IIT Bombay research and CDSCO-approved. We have been recognised in Forbes India, won the National Startup Award, and were a Prix Galien India Top 3 nominee. Our flagship device, FertiGen, is changing how India thinks about fertility care.

1 in 6 Indian couples face infertility today. Most current solutions are hormonal, invasive, expensive and emotionally punishing. We are building a full-stack, non-hormonal, patient-first alternative.

The Role

This is a high-ownership role in our Founder’s Office. You will work directly with the founders to turn strategy into revenue: leading our sales team, building the doctor and clinic engine on the ground, managing the lead pipeline from first enquiry to sale, and keeping sales, marketing, operations and vendors moving in the same direction.

This is not a “brief and delegate” role. You will lead from the front: coach the team, join field visits, close partnerships, run reviews and own outcomes. You will sit next to the founders and help shape the organisation as we scale from 5 to 30 people.

What You’ll Own

- Sales team management: Lead and manage our sales team (in-house, field and tele-sales executives). Set daily, weekly and monthly targets, review performance, coach through call listening and ride-alongs, run daily huddles and weekly reviews, and build a culture of accountability.
- Hiring and training: Help hire, onboard and train new sales executives. Create scripts, pitch material and playbooks, and make sure every executive knows what to say, to whom and when.
- Targets and incentives: Break the business target into individual targets, track actuals daily, and work with the founders on incentive structures that drive the right behaviour.




- Healthcare sales and doctor engine: Build and run our doctor-first channel: gynaecologists, fertility clinics and hospitals. Sign doctors yourself, and support compliant referral mechanisms and doctor-engagement events.
- Lead management: Own the lead journey end to end: capture from every source, source tagging and de-duplication, CRM hygiene, lead scoring (hot, warm, cold), speed-to-lead, tele-calling follow-up, and clean handoff to doctors and sales. Make sure no lead leaks.
- Sales operations: Track consultation booking, doctor handoff, conversion and refill, and fix drop-offs at each stage of the funnel.
- Channel expansion: Labs, pharmacies, corporate (B2B2C), camps and on-ground activations. Test, measure and shift effort weekly to what converts.
- MIS and reporting: Own daily and weekly sales reports and dashboards covering leads, calls, bookings, conversions and revenue against target, and share them with the founders.
- Vendors: Onboard and manage vendors such as printers, BTL agencies, CRM and call centre partners, holding them to delivery.
- Founders’ priority projects: Run cross-functional initiatives across sales, marketing, product, operations and finance, and act as the founders’ extra pair of hands.
- Compliance awareness: Keep sales and marketing within healthcare rules (PCPNDT, ASCI, DPDP, CDSCO device positioning, Meta health restrictions).

Who You Are

- Minimum 3-4 years of experience in healthcare sales or business development: hospitals,



fertility or diagnostics, pharma, medical devices, health-tech or wellness
- Experience managing a sales team: you have led field, inside sales or tele-calling executives, set their targets, tracked their numbers and helped them hit them
- Hands-on lead management experience: you have worked with CRMs (such as HubSpot, Zoho or Salesforce), tracked leads from source to sale, and improved lead response time and conversion
- A proven sales track record: you have carried a target yourself, worked with doctors, clinics or channel partners, and closed deals
- Comfort with numbers: conversion funnels, targets vs actuals, and the CAC, booking and conversion levers
- A coaching mindset: you can motivate a team, give honest feedback and handle underperformance
- Comfortable with fertility and women’s health as a category: you find the mission energising, not awkward
- Ownership mindset, high tolerance for ambiguity, and a bias for action: you ship at 70% and iterate
- Willingness to travel and meet doctors, clinics and partners in person

Preferred

- Startup experience: you have worked in an early-stage or fast-growing startup, are comfortable with no playbook, and have worn many hats
- Exposure to a founder’s office, strategy, operations or 0-to-1 role
- Experience selling a medical device, nutraceutical or wellness product
- A network of gynaecologists, IVF specialists or clinic owners
- Familiarity with healthcare compliance and regulatory approvals

What We Offer

- Compensation: Upto 16 LPA depending on experience, plus ESOPs
- Direct reporting to the founders, with no middle layer
- A rapid-track growth path as the company scales from 5 to 30 people
- The chance to build the leading brand in an underserved, high-impact category

📌 Founder’s Office (Healthcare Sales & Team Lead) (Noida)
🏢 Cosma Fertility
📍 Noida