A. Sales and Marketing Staff Product and technical knowledge (at a consultative level) Rooftop solar basics: on-grid, off-grid and hybrid systems, and when each suits a home System sizing from the electricity bill, sanctioned load and roof area Components: panels (mono PERC/TOPCon), inverters, mounting structures, batteries, cables and protection devices Generation estimates, payback period and ROI, 25-year savings, and degradation and warranty terms Shading, roof type and orientation assessment Subsidy and regulatory knowledge PM Surya Ghar: Muft Bijli Yojana: eligibility, subsidy slabs by system size, and how to apply on the national portal State-level subsidies and top-ups DISCOM net metering and the approval process Documents customers need: electricity bill, ID, property proof, bank details Rules on approved panels and inverters (ALMM, BIS) for subsidy eligibility Awareness of GST rates on solar systems Finance and bank loan knowledge Loan products for rooftop solar from public and private banks, and the collateral and interest norms for subsidised schemes EMI calculation and comparing "pay upfront" against "loan plus savings on the bill" Documentation, KYC and the loan-to-disbursement process, and working with bank branch managers and NBFCs Subsidy credit flow: when the customer pays, when the subsidy is received and who is responsible Marketing and sales skills Lead generation: local campaigns, RWAs/housing societies, builders, architects, channel partners, referrals Digital marketing: Google/Meta ads, WhatsApp marketing, local SEO, Google Business Profile, short videos Consultative selling, objection handling and closing (for example "will it work on cloudy days?" or "what about maintenance?") Proposal and quotation preparation, and CRM use Local-language communication and trust-building Customer education events, demos and site-visit coordination Post-sale referral and review generation B. Installation and Technical Staff Technical competence Electrical fundamentals: AC/DC circuits,



string design, voltage and current calculations Site survey: roof strength, tilt, azimuth, shadow analysis, and cable route planning Panel mounting on different roof types (RCC, tin shed, tile) and structure fabrication/anchoring Inverter installation, MPPT, string and combiner box wiring Earthing, lightning arrestors, SPDs, MCBs and ACDB/DCDB, with correct cable sizing and termination Commissioning, performance testing and monitoring app setup Net meter and bi-directional meter coordination Troubleshooting and preventive maintenance: fault finding, cleaning protocols, thermography basics Safety and compliance Working at height, fall protection and PPE Electrical safety, including lockout/tagout and safe shutdown Adherence to IS/IEC standards and electrical code Fire safety awareness and safe handling of panels and batteries Documentation and process Installation checklists, as-built drawings, test reports and handover documents Commissioning reports and DISCOM inspection paperwork Warranty registration and customer handover training Preferred qualifications ITI Electrician or Diploma in Electrical for technicians B.Tech/Diploma for engineers and supervisors Surya Mitra or other Skill Council for Green Jobs (SCGJ) certifications are a plus C.

Shared

Skills for Both RolesCustomer service and professional conduct inside people's homes Transparent communication of technical points to non-technical customers Time management and coordination between sales, survey, installation and liaison teams Basic digital skills: smartphone apps, WhatsApp business, Excel and CRM Honesty about claims and no over-promising on savings Complaint handling and after-sales support Willingness to travel locally and work on-site D.

Optional Specialist Roles

Liaison/documentation executive: handles DISCOM, portal and subsidy paperwork Finance facilitator: manages bank and NBFC relationships and loan processing Project/site supervisor: handles quality, scheduling and crew management O&M; technician: handles servicing and AMC contracts

📌 Field Marketing Executive (New Delhi)
🏢 M/S Maa Bipad Nashini Enterprise
📍 New Delhi