About The Chance A fast-paced, digitally native D2C fashion brand operating across India, we blend trend-led design with direct-to-consumer storytelling to build cult followings and drive repeat purchases. Our social-first approach fuels growth through TikTok, Instagram Reels, and influencer ecosystems—turning aesthetics into conversion and community into retention.
Role & Responsibilities
- Plan, produce, and schedule daily social content (Reels, Stories, carousels) aligned with product drops, seasonal campaigns, and cultural moments.
- Collaborate with designers and merchandising to ideate visual-led narratives that elevate product storytelling across Instagram, TikTok, and Pinterest.
- Build and manage relationships with nano/micro-influencers to drive authentic UGC and scalable brand advocacy.
- Track engagement, conversion, and CAC metrics per platform; iterate content strategy based on real-time performance insights.
- Run social listening to spot emerging trends, audience sentiment,
and competitor moves—feeding insights into product and campaign calendars.
- Own community moderation, DM responses, and comment engagement to build emotional brand loyalty and reduce churn.
Skills & Qualifications
- Must-Have
- Instagram Creator Studio
- TikTok For Business
- Canva Pro
- Meta Business Suite
- Social Listening Tools
- Influencer Management Platforms
- Google Analytics
- Content Calendar Tools
- Preferred
- Experience with Shopify or D2C e-commerce platforms
- Basic knowledge of UGC strategy and rights management
- Familiarity with fashion trend forecasting tools
Benefits & Culture Highlights
- Work in a vibrant, trend-savvy team where creativity drives KPIs
- Unlimited styling credits and early access to new launches
- Quarterly offsites + flexible Fridays to fuel your inspiration
Skills: google analytics,strategy,management,social listening,influencer,instagram,retail,storytelling,d2c
📌 Fashion Social Media ExecutiveC) (Noida)
🏢 MG
📍 Noida