Position: Faculty – Marketing

Specialisations: Digital Marketing, Marketing Analytics & Product Marketing

Location: Mumbai, India

Institution: ATLAS SkillTech University

Position Overview

ATLAS SkillTech University invites applications for a faculty position in Marketing across its undergraduate and postgraduate programmes. The University seeks individuals who combine academic rigour with industry relevance and are committed to delivering high-impact, experiential learning.

The ideal candidate must have strong subject knowledge and the ability to teach Digital Marketing, Marketing Analytics, and Product Marketing. The candidate will contribute to teaching excellence, curriculum innovation, research, and institutional development while actively engaging with industry and fostering student success.

Key Responsibilities

- Teaching & Academic Delivery
- Deliver undergraduate and postgraduate courses in Digital Marketing, Marketing Analytics, and Product Marketing.
- Teach related subjects, including Search and Performance Marketing, E-commerce Marketing, AdTech and MarTech, Marketing Research, Tech Product Management, and Brand Management, as relevant to programme requirements.
- Employ case-based, technology-enabled, and experiential pedagogies, including gamification, field and market immersion, live projects, and project showcases.
- Design, update, and continuously improve course curricula in alignment with global standards and industry needs.
- Integrate contemporary marketing tools, platforms, case studies, and real-world business applications into classroom teaching.
- Subject-Specific Expertise
- Digital Marketing: SEO, SEM, performance marketing, social media marketing, content marketing, digital campaigns, marketing automation, and customer acquisition strategies.
- Marketing Analytics: Marketing metrics, data visualisation, customer segmentation, campaign performance analysis, consumer insights, marketing research, and data-driven decision-making.




- Product Marketing: Product positioning, go-to-market strategy, market research, competitive analysis, customer personas, pricing strategies, product launches, and product lifecycle management.
- Industry Collaboration & Outreach
- Build industry connections to facilitate live projects for students as an integral part of academic delivery.
- Organise industry and field immersion sessions to expose students to consumer markets, corporate environments, and contemporary marketing practices.
- Engage industry professionals for masterclasses, workshops, guest lectures, and collaborative teaching initiatives.
- Student Engagement & Mentorship
- Mentor students on academic projects, internships, and career development.
- Supervise capstone projects, dissertations, and research initiatives.
- Foster an inclusive, collaborative, and intellectually stimulating classroom environment.
- Research & Thought Leadership
- Conduct high-quality research and publish in peer-reviewed journals and reputed conferences.
- Contribute to institutional intellectual capital through white papers, case studies, and industry insights.
- Explore research opportunities across digital marketing, marketing analytics, product marketing, and related domains.
- Institutional Contribution
- Contribute to programme development, curriculum reviews, accreditation processes, and academic governance.
- Participate in academic committees, institutional events, and broader university initiatives.

Qualifications

- PhD in Marketing or Management.




- MBA/PGDM with a specialisation in Marketing from a reputed institution.
- NET/SET qualifications, as applicable under relevant regulatory norms.

Experience

- Assistant Professor: Early-career candidates with solid academic foundations, subject expertise, and research potential.
- Associate Professor: Candidates with demonstrated teaching excellence, relevant academic experience, and a credible research and publication record.
- Relevant industry experience in digital marketing, marketing analytics, product marketing, brand strategy, or consulting will be an advantage.

Core Competencies

- Strong conceptual and practical knowledge of Digital Marketing, Marketing Analytics, and Product Marketing.
- Demonstrated teaching effectiveness and curriculum development capabilities.
- Research orientation with a record of publications or potential for scholarly contributions.
- Familiarity with contemporary marketing tools, analytics platforms, CRM systems, and marketing automation technologies.
- Ability to integrate marketing theory with real-world business applications.
- Excellent communication, presentation, and stakeholder engagement skills.

Preferred Candidate Profile: Candidates with the ability to teach all three specified subjects—Digital Marketing, Marketing Analytics, and Product Marketing—will be preferred. Applicants should demonstrate strong conceptual depth, practical application, and the ability to deliver industry-oriented learning across undergraduate and postgraduate programmes.

Compensation, grade and terms of appointment will be determined by the University as per its approved Recruitment and Pay Rules.

*ATLAS SkillTech University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, caste, religion, age, disability, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law.

📌 Faculty - Marketing (as per UGC Cadre) (Mumbai)
🏢 ATLAS SkillTech University
📍 Mumbai