Role Objective / Major Purpose of the Job The Executive – Market Research collects, organizes and analyzes market data to support the marketing team's decisions. The role provides accurate, timely information on markets, competitors and customers for the assigned therapy area and brands. It works under the guidance of the Assistant Manager or Manager – Market Research and the Marketing Project Lead.
Principal
Tasks &
Responsibilities Data Collection & Analysis Collect and update market, sales, prescription and competitor data from secondary sources, audit data and the field.
Clean, organize and analyze data, and prepare regular MIS reports and dashboards.
Market Intelligence
Monitor competitor activities, launches, pricing and promotions, and report them on time.
Track market and therapy trends and prepare summaries for the marketing team. Insight & Brand Support Help with insight mining and attribute mapping.
Provide data support for brand plans,
portfolio analysis and Growth Target Model inputs.
Research Coordination
Coordinate with research agencies and data vendors on primary research projects, and follow up on timelines and deliverables.
Check the quality of the data and outputs received. Reporting & Support Prepare presentations and reports for reviews.
Flag deviations from the KPIs, such as sales and market share, for the senior team to act on.
Support sales and key account teams with market data when needed.
Key Skills &
Competencies Functional / Technical Market Research & Competitive Intelligence (foundational)
Data Analysis & MIS Reporting (Excel, PowerPoint)
Understanding of Pharma / Consumer Healthcare Markets