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Paid Media

Planning & Execution – Core Responsibility

- Plan and execute paid digital campaigns across YouTube, Meta, OTT/CTV and other relevant digital platforms.
- Understanding of prevailing market rates at across OTT, Google, Meta, News Channels , OEMs (Samsung Ads, LG etc.)
- Having positive relation with channel partners to ensure negotiations and deliver best rates above channels
- Worked on Integrated Media campaign – with exposure of TV planning as well.
- Manage campaign setup, tracking, budgets, targeting, bidding, optimization and reporting.
- Ensure effective utilization of media budgets and maximize reach, engagement, video completion and conversions, depending on campaign objectives.

2.

Biddable Media

Expertise – Core Responsibility

- Demonstrate strong understanding of biddable media buying and optimization.




- Monitor campaigns on a daily/weekly basis and identify opportunities to improve CPM, CPV, CPC, VTR, CTR, reach and conversion efficiency.

3. Programmatic – Added Advantage

- Exposure to programmatic media buying and campaign setup will be an advantage.
- Working knowledge of DSPs, SSPs, ad exchanges, audience targeting, programmatic video/display and real-time bidding preferred.

4. Analytics & Reporting

- Analyse campaign performance and provide clear, actionable recommendations.

5. Agency & Stakeholder Management, Business relation with channel partners

- Manage digital media agencies and platform partners effectively.
- Work closely with Brand teams, agencies for inputs

📌 Digital Media Manager – Paid Media & Biddable (Noida)
🏢 DS Group
📍 Noida