We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across various online platforms. The ideal candidate should have experience in SEO, social media marketing, paid advertising, content marketing, and website analytics to increase brand awareness, generate leads, and drive business growth.

Key Responsibilities - Digital Marketing Strategy: Develop and implement digital marketing strategies aligned with business goals.

- SEO & SEM: Optimize website content, conduct keyword research, improve search engine rankings, and manage search engine marketing campaigns.
- Social Media Marketing: Manage company social media accounts, create engaging content, and increase audience engagement across platforms.
- Paid Advertising: Plan, execute, and optimize Google Ads, Meta Ads, and other paid advertising campaigns.
- Content Marketing: Create and coordinate marketing content, including blogs, landing pages, email campaigns, and promotional materials.
- Lead Generation: Develop campaigns to attract potential customers and improve conversion rates.
- Email Marketing: Create and manage email marketing campaigns, newsletters, and customer communication.
- Analytics & Reporting: Monitor campaign performance using tools such as Google Analytics 4, Google Search Console, and advertising dashboards.
- Website Management: Coordinate website updates, landing page optimization, and user experience improvements.




- Market Research: Analyze competitors, identify industry trends, and recommend recent marketing opportunities.

Required Skills &

Qualifications - Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.

- 1–3 years of experience in digital marketing or a similar role.
- Knowledge of SEO, SEM, social media marketing, and paid advertising.
- Experience with Google Ads, Meta Ads Manager, Google Analytics 4, and Google Search Console.
- Strong content writing, communication, and analytical skills.
- Understanding of lead generation, conversion optimization, and marketing funnels.
- Ability to manage multiple campaigns and meet deadlines.
- Familiarity with Canva, WordPress, email marketing tools, and basic graphic design is an advantage.

Key Performance

Indicators (KPIs) - Website traffic and organic search growth.
- Qualified leads and conversion rates.
- Return on ad spend (ROAS) and cost per lead (CPL).
- Social media reach, engagement, and follower growth.
- Email open rates and click-through rates.
- Overall campaign performance and marketing ROI.

What We Offer - Competitive salary based on experience and skills.

- Opportunities for professional growth and learning.
- Collaborative and supportive work environment.
- Exposure to diverse digital marketing campaigns and tools.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Panipat)
🏢 DC Web Tech
📍 Panipat