About the Role

Kapsons Group is looking for a data-driven, analytical and growth-focused Performance Marketing Specialist to lead paid advertising initiatives across our growing e-commerce ecosystem. You will manage the customer journey from discovery to conversion and retention, with a focus on revenue growth, customer acquisition efficiency and profitability.

The ideal candidate has hands-on Meta and Google Ads experience and an interest in emerging discovery channels such as Pinterest and AI-powered experiences including ChatGPT.

Key Responsibilities

1. Meta Advertising (Facebook & Instagram)

- Plan, execute and optimise conversion campaigns, including prospecting, retargeting, catalogue ads and Advantage+

Shopping.
- Build audience strategies and creative testing frameworks; monitor ROAS, CPA, CTR, CPM and conversions.
- Collaborate with creative teams on performance-oriented advertising assets.

2. Google Ads & Shopping

- Manage Search, Shopping, Performance Max, Display and remarketing campaigns.
- Optimise Google Merchant Center product feeds, keywords, bidding and campaign budgets.
- Identify and scale profitable acquisition opportunities.

3. Pinterest Advertising

- Explore Pinterest as a fashion and lifestyle product-discovery channel.
- Test campaign formats, product catalogues and conversion strategies; assess scaling potential.

4. AI-Powered Marketing & ChatGPT Discovery

- Explore AI-driven product discovery, conversational commerce and product visibility in AI search experiences.
- Use ChatGPT and AI tools for research, audience insights, campaign ideation and workflow efficiency.
- Stay current with emerging AI advertising opportunities as platform capabilities evolve.

5. Analytics, Attribution & Reporting

- Monitor GA4,



Google Tag Manager, Meta Pixel and Conversions API integrations.
- Track CAC, ROAS, conversion rates and attribution; prepare weekly and monthly performance reports.
- Identify funnel drop-offs and recommend landing-page and checkout improvements.

6. Budget Management & Growth Strategy

- Allocate advertising budgets across platforms and brands based on performance and business priorities.
- Develop structured testing and scaling strategies aligned with inventory, promotions and business goals.

Skills & Requirements

- 3–5 years of hands-on performance marketing experience; fashion, retail or D2C e-commerce preferred.
- Robust Meta Ads Manager and Google Ads expertise; knowledge of Merchant Center, GA4, GTM and conversion tracking.
- Experience with Shopify or comparable e-commerce platforms, product feeds and dynamic remarketing.
- Strong analytical, reporting, troubleshooting and cross-functional collaboration skills.
- Experience managing advertising budgets with measurable revenue results.
- Pinterest Ads and AI-powered marketing tools experience is an advantage.

Who We're Looking For

- A marketer who thinks in terms of revenue, ROAS, CAC and profitability—not just traffic.
- An independent campaign owner who connects creative, audience, product and conversion insights.
- A curious experimenter who translates performance data into actionable business decisions.

Why Join Us?

Join Kapsons Group’s expanding digital commerce ecosystem, work across leading fashion and lifestyle brands, and directly shape e-commerce growth through new channels and measurable campaigns.

Apply Now

We’re not just looking for someone who runs ads. We’re looking for someone who turns advertising investment into profitable business growth.

📌 Digital Marketing Manager (Chandigarh)
🏢 Kapsons
📍 Chandigarh