Company: Bloomsweb Technologies

Job Type: Full-Time

Work Mode: Remote / Work from Home

Department: Digital Marketing

Experience: 2–5 Years

Salary: INR 40,000 - 60,000

About Bloomsweb Technologies

Bloomsweb Technologies is a digital solutions company specializing in website development, SEO, digital marketing, and online business growth. We help businesses strengthen their online presence, generate qualified leads, and achieve measurable results through effective digital strategies.

We are looking for a proactive and results-driven Digital Marketing Manager to plan, execute, and manage digital marketing campaigns, improve brand visibility, generate leads, and support business growth.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Plan monthly marketing campaigns, content calendars, and promotional activities.
- Identify new opportunities to improve brand awareness, lead generation, and conversions.

2. SEO & Website Growth

- Manage on-page, off-page, and technical SEO activities.
- Conduct keyword research, competitor analysis, and content gap analysis.
- Monitor website performance using Google Analytics 4 and Google Search Console.
- Develop strategies to improve organic traffic, keyword rankings, and website conversions.

3. Paid Advertising

- Plan, launch, and optimize Google Ads and Meta Ads campaigns.
- Manage campaign budgets, audience targeting, and conversion tracking.
- Analyze campaign performance and optimize for leads, sales, and return on ad spend.

4. Social Media Marketing

- Manage social media accounts, including Instagram, Facebook, and LinkedIn.




- Plan content calendars for posts, reels, stories, and campaigns.
- Coordinate with designers, video editors, and content creators to produce engaging content.
- Track engagement, reach, audience growth, and lead generation.

5. Lead Generation & Business Growth

- Develop strategies to generate qualified leads for website development and digital marketing services.
- Optimize landing pages, lead forms, and conversion funnels.
- Work with the sales team to improve lead quality and conversion rates.
- Support remarketing campaigns and customer acquisition initiatives.

6. Analytics & Reporting

- Track and report campaign performance, website traffic, leads, and conversions.
- Prepare weekly and monthly performance reports.
- Identify underperforming campaigns and implement corrective actions.
- Make data-driven decisions to improve marketing results.

7. Team & Project Management

- Coordinate with internal teams, freelancers, and clients.
- Manage campaign timelines, deliverables, and marketing projects.
- Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Skills & Qualifications
- 2–5 years of experience in digital marketing or a similar role.
- Solid knowledge of SEO, Google Ads, Meta Ads, and social media marketing.
- Experience with Google Analytics 4,



Google Search Console, and Google Tag Manager.
- Understanding of lead generation, conversion optimization, and marketing funnels.
- Ability to analyze data and prepare performance reports.
- Good communication, planning, and project management skills.
- Ability to work independently and manage multiple projects.
- A results-oriented mindset with a focus on measurable business outcomes.

Preferred Qualifications
- Experience working with a digital marketing agency or multiple clients.
- Knowledge of WordPress, Shopify, and landing page optimization.
- Experience with CRM tools, email marketing, and marketing automation.
- Basic understanding of content strategy, AI marketing tools, and conversion tracking.
- A portfolio demonstrating successful campaigns or measurable marketing results.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Organic traffic growth and SEO performance.
- Qualified leads generated through digital channels.
- Paid campaign performance and cost per lead.
- Website conversion rates and marketing ROI.
- Social media growth and audience engagement.
- Timely execution of campaigns and quality of reporting.

How to Apply

Interested candidates can share their resume and portfolio, along with a brief summary of their digital marketing achievements, through the company's recruitment channel.

Join Bloomsweb Technologies and help businesses grow through effective digital marketing strategies.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Flexible schedule
- Leave encashment
- Work from home

Work Location: Remote

📌 Digital Marketing Manager (India)
🏢 Bloomsweb Technologies
📍 India