We are seeking a highly motivated and results-oriented Digital Marketing Executive to join our growing team. The ideal candidate will have 2 years of experience in executing digital marketing campaigns across various channels, including social media, search engine optimization (SEO), search engine marketing (SEM), email marketing, and content marketing. You will play a key role in helping us reach a wider audience and achieve our marketing goals.

Responsibilities

- Social Media Marketing:
- Plan and execute social media campaigns across major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to promote courses and resources.
- Create engaging social media content (text, images, videos) that resonates with our target audience (students, educators, parents).
- Monitor and analyze social media performance, track key metrics (reach, engagement, conversions) to measure the success of our campaigns.
- Manage social media advertising campaigns (e.g., Facebook Ads, Instagram Ads) to drive targeted traffic to our website.
- Engage with followers and respond to comments and messages in a timely and qualified manner.
- Search Engine Optimization (SEO):
- Conduct keyword research to identify relevant keywords that students are searching for when looking for educational resources.
- Perform on-page SEO activities to optimize our website and course content for search engines.
- Track and report on SEO performance (e.g., website traffic, organic rankings) to identify areas for improvement.

Search Engine Marketing (SEM)

- Manage pay-per-click (PPC) advertising campaigns on search engines like Google Ads to promote our courses and resources to a wider audience.
- Optimize PPC campaigns for maximum return on investment (ROI), including bidding, targeting, and ad copy.
- Track and analyze campaign performance to identify areas for improvement and ensure we are getting the most out of our advertising budget.
- Content Marketing:




- Develop and execute content marketing strategies to attract students on website. This may include creating blog posts, articles, infographics, and videos on educational topics relevant to our target audience.
- Collaborate with content writers, educators, and subject matter experts to create high-quality and informative content.
- Distribute content across relevant channels, including our website, social media, and email marketing campaigns.
- Email Marketing:
- Create and send engaging email campaigns (e.g., newsletters, promotional emails) to promote courses, resources, and special offers.
- Build and maintain email lists by capturing leads through our website and social media channels.
- Track email open rates, click-through rates, and conversions to measure the effectiveness of our email marketing campaigns.
- Analyze email campaign performance and make data-driven decisions to improve future campaigns.
- Reporting & Analysis:
- Track, analyze, and report on the performance of all digital marketing campaigns. This may include website traffic, social media engagement, lead generation, and course enrollments.
- Prepare reports for management, highlighting key insights and recommendations for improving our marketing efforts.
- Stay up-to-date on the latest digital marketing trends and best practices to ensure we are using the most effective strategies to reach our target audience.

Preferred candidate profile Qualifications:

- 2+ years of experience in digital marketing
- Proven experience in managing social media campaigns for educational institutions or e-learning platforms.
- Experience with SEO/SEM best practices
- Strong understanding of email marketing principles
- Excellent written and verbal communication skills
- Proficiency in using digital marketing tools (e.g., Google Analytics, Google Ads, social media management tools)
- Strong analytical and problem-solving skills

Perks and benefits

Competitive salary and perks package

- Opportunity to work in a fast-paced and dynamic environment

📌 Digital Marketing Manager (Faridabad)
🏢 Ishita Patra
📍 Faridabad