Key Responsibilities

Digital Marketing

- Plan and execute digital marketing campaigns (SEO, SEM, Google Ads, Display Ads, PPC).
- Manage and optimize website content, landing pages, and digital assets.
- Track and analyze campaign performance using Google Analytics, Ads Manager, and other tools.
- Conduct keyword research, SEO optimization, and implement strategies to improve website ranking.
- Drive lead generation through targeted digital strategies.

Social Media Management

- Develop and implement engaging social media strategies across Instagram, Facebook, LinkedIn, YouTube, and Twitter (X).
- Create, curate, and schedule high-quality content, including posts, reels, stories, videos, and blogs.
- Monitor engagement, respond to queries, and grow the online community.
- Track trends, hashtags, and viral content opportunities to develop engaging campaigns.
- Coordinate with cross-functional teams for PR activities, reels, videos, recipe content, photoshoots, and promotional campaigns.
- Ensure timely execution of content plans and maintain a consistent brand voice across all platforms.

Public Relations (PR)





- Draft and distribute press releases, media notes, and PR content to promote the brand.
- Build and maintain strong relationships with media houses, journalists, influencers, and bloggers.
- Support events, product launches, and campaigns with PR coverage.
- Manage brand reputation, monitor media mentions, and handle crisis communication if required.
- Align PR strategies with digital marketing initiatives to ensure consistent communication.

Requirements

- Bachelor’s degree in Marketing, Mass Communication, or related field.
- 2–4 years of proven experience in digital marketing, social media management, and PR.
- Solid knowledge of SEO, SEM, and social media platforms.
- Excellent writing, communication, and storytelling skills.
- Ability to multitask and manage campaigns across multiple channels.
- Proficiency in tools like Google Analytics, Meta Business Suite, Hootsuite/Buffer, Canva/Photoshop.
- Creative, analytical, and up to date with digital and PR trends.

📌 Digital Marketing Executive (Gurugram)
🏢 CYK Hospitalities
📍 Gurugram