: Digital Marketing Manager Growth, Performance & Brand Marketing

Company: AapKaBazar.co / Gauri Rice

Location: Dwarka, New Delhi

Employment Type: Full-time

Department: Marketing & Business Growth

About the Role

We are looking for a highly creative, innovative and result-oriented Digital Marketing Manager who can develop fresh marketing ideas, execute performance-driven campaigns and drive measurable business growth across AapKaBazar.co and Gauri Rice.

The ideal candidate should combine creativity with analytical thinking, understand consumer behaviour, be comfortable working with AI-powered marketing tools, and have hands-on expertise in digital advertising, social media, WhatsApp marketing, SEO and local marketing.

This is a hands-on leadership role for someone who can independently plan campaigns, execute marketing initiatives, analyse performance and oversee other marketing team members.

Roles and Responsibilities

1. Digital Marketing Strategy & Innovation

- Develop and implement comprehensive marketing strategies for AapKaBazar.co and Gauri Rice.
- Generate fresh, creative and innovative marketing ideas to increase brand awareness, customer acquisition, sales and repeat purchases.
- Identify new marketing opportunities, emerging trends, competitor strategies and untapped customer segments.
- Plan and execute integrated online and offline marketing campaigns.
- Develop separate marketing strategies suited to the business models, target audiences and objectives of both brands.

1. Performance Marketing & Paid Advertising

- Plan, set up, manage and optimise advertising campaigns across Meta Ads (Facebook and Instagram), Google Ads and YouTube Ads.
- Conduct audience research, keyword research, competitor analysis and campaign planning.
- Monitor advertising budgets, cost per lead, customer acquisition cost, conversion rates, ROAS and overall campaign profitability.
- Perform A/B testing of creatives, ad copies, landing pages, audiences and campaign formats.
- Identify underperforming campaigns and implement corrective actions to improve results.
- Explore other relevant advertising platforms and marketing channels to expand reach and generate business.

1. Social Media & Founder Branding

- Manage and grow the company's social media accounts across relevant platforms.
- Plan and manage social media accounts for company founders, including personal branding and professional visibility.
- Develop content calendars, campaign themes, reels, posts, stories and other engaging content formats.
- Coordinate with graphic designers, video editors, content creators and other team members.
- Monitor engagement, reach, follower growth, audience sentiment and conversions.
- Build a consistent brand identity and ensure that content supports the company's business objectives.

1. AI Video Creation & Creative Marketing

- Create engaging marketing videos, promotional reels, product videos and advertisements using AI video-generation tools.
- Use AI tools to develop creative concepts, scripts, storyboards, visuals, voiceovers and marketing content.
- Experiment with innovative content formats, storytelling techniques and campaign concepts.
- Develop creative campaigns for product launches,



seasonal promotions, festivals and special offers.
- Ensure that marketing creatives are engaging, brand-aligned and designed to generate measurable results.

1. WhatsApp & Direct Marketing

- Plan and manage WhatsApp marketing campaigns, customer communication and promotional broadcasts.
- Develop customer segmentation strategies for targeted promotions and personalised offers.
- Manage opt-in customer databases, campaign schedules and follow-up communication.
- Implement compliant WhatsApp Business tools and automation where appropriate.
- Track message delivery, engagement, enquiries, conversions and repeat purchases.

1. SEO, Website & Landing Page Performance

- Manage and improve the SEO performance of AapKaBazar.co and Gauri Rice's digital properties.
- Conduct keyword research, competitor analysis, on-page SEO, technical SEO coordination and content optimisation.
- Monitor website traffic, search rankings, user behaviour, conversion rates and landing-page performance.
- Identify website issues that affect user experience, discoverability and sales.
- Coordinate with website developers to improve page speed, mobile experience, product pages, landing pages and conversion funnels.
- Use relevant analytics tools to measure website performance and identify growth opportunities.

1. Google Business Profile & Local Marketing

- Set up, optimise and manage Google Business Profiles for relevant company locations and business operations.
- Improve local search visibility and manage business information, photos, posts, reviews and customer engagement.
- Plan and execute local marketing campaigns, including area-specific promotions, partnerships, events and customer acquisition initiatives.
- Identify opportunities to attract nearby customers, retailers, distributors and business partners.
- Measure the performance and commercial impact of local marketing activities.

1. Sales Analysis & Business Intelligence

- Analyse sales reports, customer trends, product performance and campaign results to identify growth opportunities.
- Coordinate with sales and operations teams to understand customer behaviour, regional demand and product movement.
- Connect marketing activities with actual sales, leads, orders and revenue wherever tracking is possible.
- Prepare regular marketing MIS reports covering expenditure, leads, conversions, revenue, campaign performance and ROI.
- Recommend strategies based on data rather than assumptions.
- Identify underperforming products, markets and campaigns and propose actionable solutions.

1. Team Management & Marketing Coordination

- Oversee other marketers, agencies, freelancers and creative team members.
- Assign responsibilities, establish deadlines and monitor the quality and timely delivery of work.
- Review campaign execution, creatives,



reports and marketing performance.
- Coordinate marketing activities across departments to ensure alignment with business priorities.
- Establish clear KPIs, reporting systems and accountability for the marketing team.
- Remain hands-on with campaign execution instead of functioning only as a supervisor.

1. Campaign Planning & Performance Monitoring

- Plan and execute campaigns across Meta, Google, YouTube, SEO, WhatsApp, social media and other relevant channels.
- Monitor campaign performance daily and make timely optimisation decisions.
- Maintain marketing calendars, campaign budgets, performance dashboards and reporting systems.
- Conduct market research and competitor benchmarking.
- Continuously test new marketing approaches, technologies and acquisition channels.

Required Skills & Qualifications
- Proven experience in digital marketing, growth marketing, performance marketing or an equivalent role.
- Strong practical knowledge of Meta Ads, Google Ads, YouTube Ads, SEO and keyword research.
- Experience managing multiple social media accounts and digital marketing channels.
- Working knowledge of Google Analytics 4, Google Search Console, Google Business Profile and relevant marketing analytics tools.
- Experience with WhatsApp Business marketing, customer segmentation and campaign management.
- Ability to create or coordinate AI-generated videos and digital advertising creatives.
- Strong analytical skills, including sales-report analysis, campaign reporting and performance measurement.
- Excellent creative thinking, problem-solving and communication skills.
- Ability to manage multiple brands, campaigns, deadlines and team members.
- A business-oriented mindset with a focus on measurable outcomes, customer acquisition and revenue growth.

Preferred Candidate Profile We are looking for someone who:
- Thinks beyond routine social media posting and consistently proposes current ideas.
- Can independently take a campaign from concept to execution and performance analysis.
- Understands both brand building and revenue generation.
- Is comfortable using AI tools to improve marketing speed, creativity and productivity.
- Takes ownership, works proactively and is accountable for results.
- Can balance creative thinking with data-driven decision-making.

Key Performance Indicators (KPIs) Performance will be evaluated against clearly defined, business-relevant targets, including:
- Qualified leads, customer acquisition and sales growth.
- Return on advertising spend (ROAS) and customer acquisition cost (CAC).
- Website traffic, conversion rates and organic search growth.
- Social media engagement, reach and audience growth.
- WhatsApp campaign conversions and repeat customer activity.
- Google Business Profile visibility and local enquiries.
- Quality, consistency and timeliness of campaigns and creative output.
- Marketing team productivity and execution quality.

How to Apply Interested candidates should share their updated resume along with examples of previous campaigns, portfolios, or measurable marketing results. Candidates with demonstrable experience in both creative marketing and performance-driven growth will be preferred.

📌 Digital Marketing Executive (New Delhi)
🏢 AAP Ka Bazar Tradeweb
📍 New Delhi