Company: Aaura Adworks

Job Location: Bengaluru, Karnataka

Job Type: Full-Time | Work From Office

Experience Required: 1–3 Years

Industry: Advertising, Branding & Digital Marketing

About Aaura AdworksAaura Adworks is a Brand Growth Agency that helps businesses build strong brands, enhance their digital presence, and achieve sustainable growth through strategic marketing, creative communication, and digital solutions.

We are looking for a highly creative, proactive, and passionate Digital Marketing Associate who can bring fresh ideas, understand consumer behaviour, and develop innovative marketing strategies for different brands.

Key Roles & Responsibilities1. Creative Strategy & Content Ideation

- Develop fresh, unique, and engaging content ideas for social media platforms.
- Research emerging trends, audience behaviour, and competitor activities.
- Brainstorm creative marketing concepts, storytelling approaches, and brand communication strategies.
- Create content calendars aligned with client objectives and brand positioning.
- Develop compelling hooks, captions, and concepts for social media content.

2. Social Media & Digital Marketing

- Plan and execute digital marketing activities across Instagram, Facebook, LinkedIn, YouTube, and Google.
- Identify opportunities to improve brand visibility, engagement, and organic reach.
- Develop platform-specific content strategies based on target audiences.
- Monitor social media performance and suggest improvements.
- Stay updated with digital marketing trends, tools, and platform algorithms.

3. Brand Building & Campaign Planning

- Understand client businesses, target audiences,



and unique selling propositions.
- Develop creative marketing ideas that differentiate brands from competitors.
- Participate in brainstorming sessions for brand promotions, product launches, and marketing initiatives.
- Conduct competitor research and identify market opportunities.
- Ensure consistent brand messaging across digital platforms.

4. Content & Creative Team Coordination

- Collaborate with graphic designers, video editors, content creators, and performance marketing teams.
- Prepare creative briefs, content references, and campaign concepts.
- Review content to ensure quality, originality, and brand alignment.
- Coordinate content production and ensure timely execution.

5. Analytics & Performance Improvement

- Monitor content performance, audience engagement, and account growth.
- Identify successful content formats and opportunities for improvement.
- Prepare periodic performance reports.
- Recommend creative and strategic improvements based on performance data.

Required Skills
- Strong creative thinking and storytelling abilities.
- Good understanding of digital marketing and social media platforms.
- Ability to generate original content ideas and marketing concepts.
- Knowledge of Instagram, Facebook, LinkedIn,



YouTube, and Google.
- Understanding of branding, content strategy, and consumer psychology.
- Strong copywriting and communication skills.
- Basic knowledge of Meta Ads, Google Ads, SEO, and analytics.
- Ability to work independently and collaborate with creative teams.
- Strong research, planning, and problem-solving skills.

Eligibility Criteria
- 1–3 years of relevant experience in digital marketing, social media strategy, or creative marketing.
- Must be currently based in Bengaluru.
- Prior experience working with a digital marketing or advertising agency is preferred.
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field is preferred.
- Must have a portfolio or examples of previous creative work, social media strategies, or marketing campaigns.

Who We're Looking ForWe are not looking for someone who simply schedules posts or follows content calendars. We want a creative marketing thinker who:

- Thinks beyond conventional social media marketing.
- Understands why people engage with brands.
- Can turn easy business information into compelling marketing content.
- Brings original ideas instead of blindly following trends.
- Takes ownership of projects and proactively suggests improvements.
- Is genuinely passionate about advertising, branding, and creativity.

How to ApplyInterested candidates can share their updated resume and portfolio, along with examples of creative campaigns or content strategies they have worked on. Email: [email protected]

📌 Digital Marketing Executive (Bengaluru)
🏢 Aaura AdWorks
📍 Bengaluru