About the Job

Punekar Group is expanding into the cosmetics and beauty sector through a new consumer venture, The Beautè Project.

The venture is focused on building an affordable premium beauty brand for the next generation of Indian consumers , combining contemporary brand thinking with Indian beauty and wellness knowledge.

We are looking for a creative, digitally savvy and execution-oriented individual to help build the venture’s digital presence, social media identity, content strategy and online brand awareness .

This role offers an opportunity to work at the intersection of digital marketing, content creation, social media, influencer marketing and brand strategy while contributing directly to the development of an emerging consumer brand.

Role Overview The Digital Marketing & Brand Strategy Intern will work closely with the team at Punekar Group to develop and execute the digital marketing initiatives of The Beautè Project.

The role will primarily focus on managing social media, developing content ideas, researching digital trends, coordinating influencer collaborations and supporting digital campaigns. The intern will contribute to building a consistent brand identity, growing online engagement and translating the brand’s positioning into effective digital communication.

This is a hands-on opportunity for someone who wants to understand how a consumer brand builds its digital presence from the ground up, combining creative thinking with data-driven marketing and practical execution.

Roles & Responsibilities

- Social Media Management: Assist in planning, managing and growing the brand’s social media presence, particularly on Instagram and other relevant digital platforms. Develop content calendars, identify relevant trends and maintain consistency in brand communication.
- Content Strategy & Creation: Develop ideas for reels, carousels, stories, static posts, short-form videos and other digital formats. Write captions, content briefs, creative concepts and campaign copy aligned with the brand’s identity and target audience.
- Digital Marketing & Campaigns: Support the planning and execution of digital marketing campaigns for brand awareness, audience engagement, product launches and customer acquisition.
- Creative Research & Trend Analysis: Track emerging trends in beauty,



skincare, cosmetics, Ayurveda, fashion and digital culture. Analyse competitor brands, successful campaigns, viral content formats and consumer preferences to identify opportunities.
- Influencer & Creator Marketing: Identify relevant influencers, beauty creators and digital personalities. Assist with creator research, outreach, collaboration planning, campaign coordination and performance tracking.
- AI-Assisted Content & Marketing: Explore and use AI tools to develop content concepts, generate creative assets, produce marketing videos, brainstorm campaign ideas and improve the efficiency of digital marketing workflows.
- Performance Marketing & Analytics: Monitor social media insights, reach, impressions, engagement, follower growth and campaign performance. Help interpret results and recommend improvements to content and marketing strategies.
- Digital Brand Development: Ensure that digital communication, creative assets and social media content consistently reflect the brand’s positioning, visual identity, tone of voice and target audience.
- Website & E-commerce Support: Assist with website content, product descriptions, landing-page communication, search engine optimisation (SEO) and other digital initiatives that support the brand’s online visibility and future sales.
- Execution & Coordination: Coordinate with designers, creators, influencers, vendors and internal stakeholders to ensure timely delivery of content and marketing projects.

Candidate Profile We are looking for individuals who combine creative instincts, digital fluency, consumer understanding and a strong bias towards execution .

- Academic Background: Candidates pursuing or holding a Master’s degree in Marketing, Management, Business Administration, Digital Marketing, Communications or a related discipline from a leading institution are preferred.
- Digital & Social Media Understanding:



A strong understanding of Instagram, reels, short-form video, social media trends, digital communities and online consumer behaviour.
- Creative Thinking: Ability to generate fresh content ideas, develop engaging communication and identify what makes digital content relevant, shareable and effective.
- Content & Communication Skills: Strong written communication, caption writing, copywriting and storytelling abilities. Familiarity with visual content formats and creative briefs is an advantage.
- Analytical Approach: Ability to interpret engagement metrics, research competitors and use performance insights to improve content and campaign effectiveness.
- Ownership & Execution: Proactive, organised and comfortable taking responsibility for projects from ideation through execution.
- Interest in Beauty & Lifestyle: A genuine interest in skincare, cosmetics, wellness, lifestyle brands, consumer behaviour and Gen Z culture.

Tools & Platforms: Familiarity with Canva, CapCut, Instagram, Meta Business Suite, Google Analytics, Google Trends and AI-powered content creation tools will be an advantage. Experience with Meta Ads, SEO or e-commerce platforms is a plus. Who Should Apply?

This role is suited to someone who understands that digital marketing is more than posting on social media. It requires identifying the right audience, developing compelling content, building a recognisable brand identity and continuously improving performance through experimentation and analysis.

If you actively follow digital trends, understand why certain reels go viral, notice how beauty brands communicate with consumers and enjoy turning ideas into content, this chance will allow you to apply those interests in a real business environment.

You will work on the digital development of an emerging beauty venture and gain practical exposure to social media strategy, content creation, influencer marketing, digital campaigns, AI-assisted marketing and brand building .

Application Process

Interested candidates may share their CV along with relevant proof of work, including social media pages managed, content created, campaign portfolios, design samples, reels, marketing projects or other relevant experience.

Email: [email protected]

📌 Digital Marketing & Brand Strategy Intern (Pune)
🏢 Punekar Group
📍 Pune