Digital Content & Brand Executive — JNB Bearings Pvt Ltd (J&B; Bearings), Chennai
Department: Digital Marketing & Business Growth · Now hiring: 1 position
Company
JNB Bearings Pvt Ltd (group company: Jain Bearing Centre)
Location
Mannady Metro, Chennai – work from office
Reports to
Director / Business Growth Head
Experience
1–4 years in content, social media or digital marketing; freshers with a strong portfolio welcome
Fixed salary
₹20,000 – ₹40,000 / month (₹2.4 – 4.8 LPA fixed)
Total annual CTC
Approx. ₹3 – 6 LPA including employer PF/ESI, quarterly incentives and bonuses, based on experience and portfolio
Work hours
Mon–Sat, 9:00 AM – 6:00 PM · Sunday off
Joining
Immediate preferred
> This is a content-first role. Ideal for a creative, design-confident person who can write, design, photograph and publish. It is NOT a CRM or automation role — that is handled by our Marketing Automation & CRM Executive. A Canva portfolio and social media samples are mandatory for shortlisting.
About JNB Bearings & this role
JNB Bearings Pvt Ltd imports bearings and markets them under our own registered brand, J&B;. Together with Jain Bearing Centre (since 2008, branches in Chennai, Bellary and Rajahmundry), we supply crushers, rice mills, cement plants, engineering workshops, automobile sectors, dealers and OEMs across Tamil Nadu, Andhra Pradesh, Karnataka and Maharashtra. Website: www.jnbbearings.com
We are building a two-person marketing team on the Zoho platform. You create the attention; your partner, the Marketing Automation & CRM Executive, captures, qualifies, nurtures and measures it. You are the primary operational owner for content and front-end execution, and work jointly with the CRM Executive on customer data, lead capture, automation, measurement and ROI.
Ownership boundary — who does what
With only two people in marketing, every activity has one clear owner. Owner = accountable for the result; Support = provides input.
Activity
Content & Brand Executive
Marketing Automation & CRM Executive
Social media content & publishing
Owner
Support (tracking, lead capture)
Photography, video, YouTube
Owner
—
Canva / design / brand assets
Owner
—
SEO content & on-page SEO
Owner
Analytics support
Google Business Profile & reviews
Owner
Review data in reports
Landing page content & design
Owner
Forms, tracking, CRM link
Forms & lead capture
Support
Owner
Zoho CRM, pipeline, lead scoring
View / support
Owner
Email & WhatsApp campaigns
Content input
Owner
Marketing automation
—
Owner
SalesIQ chat & chatbot
—
Owner
Paid ads (Google / Meta)
Creative support
Owner (budget, targeting, results)
Analytics, attribution, ROI
Content metrics
Owner
Surveys & NPS
Content support
Owner
Online catalogue (Zoho Commerce)
Owner (product content)
Enquiry capture & data
Events (Zoho Backstage)
Owner (content, promotion, coordination)
Registration data, lead follow-up
Dealer loyalty (Zoho Thrive)
Owner (creative, promotion, engagement)
Owner (database, points data, automation, ROI)
Sales-support creatives (catalogues, brochures)
Owner
—
This role does NOT own: CRM architecture or database administration · lead scoring · marketing automation logic · sales pipeline · marketing attribution · advertising budget.
Your toolkit
Prior Zoho experience is a plus, not a must. Full training is given, and JNB sponsors Zoho certification for high performers — certification can strengthen your digital marketing profile and career opportunities.
Zoho tool
Bootcamp module
Your role at J&B;
When
Zoho Social
Latest Trends in Social Media
Schedule, publish and track content across LinkedIn, Instagram, Facebook and YouTube, including YouTube Shorts
From day 1
Zoho Publish
Managing Offline Stores Online
Google Business Profiles and listings for all 3 branches
From day 1
Zoho LandingPage
Optimizing Landing Pages
Content and design of product, offer and dealer pages (forms by CRM Executive)
Within 3 months
Zoho Commerce
Ecommerce Store Management
Product content for the J&B; online catalogue
Within 6 months
Zoho Backstage
Mastering Event Management
Event content, promotion and coordination
Within 6 months
Zoho Thrive
Designing Effective Loyalty Programs
Loyalty programme creative, promotion and dealer engagement
After 6 months
Creative and web tools: Canva & Canva AI (core), smartphone camera for photos and reels, Meta Business Suite, LinkedIn, YouTube Studio, Google Analytics, Google Search Console, website CMS. View access to Zoho CRM.
AI usage policy: AI tools (ChatGPT, Canva AI, Zoho Zia) may be used for ideation, drafting, editing and production. All technical, product, commercial and customer-related information must be verified before publication.
Industry learning — the B2B industrial world
This is B2B industrial marketing, not FMCG or fashion. Knowing the product and the buyer is what makes your content trusted. You will:
- Learn bearing types, numbering (e.g. 6205, 22320, UCP 209), clearances and applications, and the industries J&B; serves.
- Understand how industrial buyers, maintenance engineers and dealers decide what to buy.
- Visit customer sites, dealer shops and our warehouse to shoot real-world content.
- Attend exhibitions, trade events and dealer meetings.
- Sit with the sales team to turn real customer problems into content.
Key responsibilities
01 · Social media (Zoho Social)
- Plan a monthly content calendar tied to products, seasons, launches and offers; get it approved before the month starts and execute it 100%.
- Produce 12–16 primary content assets and 6–8 short videos (reels / YouTube Shorts) per month, adapted for LinkedIn, Instagram, Facebook and YouTube; stories and GBP posts as required.
- Reply to comments and messages within 2 working hours; pass every buying enquiry to the CRM Executive the same day.
- Report weekly on reach, engagement and follower growth.
02 · Content creation & design
- Create posts, carousels, banners and videos on product features, applications, installation tips and dealer stories.
- Write captions, product descriptions and blog articles in clear, simple language.
- Design everything in Canva using approved J&B; templates.
03 · Photography, video & YouTube
- Shoot clean product photos and demo, installation and application videos (crushers, rice mills, workshops).
- Cover dealer visits, events and exhibitions; edit for each platform's format.
- Optimise YouTube titles, descriptions, tags, thumbnails and playlists; track views, watch time, retention and subscribers.
04 · Content approval & publication control
- Follow the JNB flow for all public content: Draft → Internal review → Management approval (where required) → Schedule → Publish → Monitor.
- Management approval is mandatory before publishing any: price, discount or offer · warranty or quality claim · technical specification, load or capacity claim · competitor comparison · customer or dealer testimonial · financial or business claim · new product claim.
05 · Technical & product accuracy
- Verify bearing numbers, dimensions, specifications, applications and packaging details against approved JNB product information before publishing.
- Never independently change technical or commercial information; check with the product / sales team when in doubt.
06 · Brand governance & digital asset library
- Maintain the master library of approved J&B; logo files, brand colours, typography, product photos, packaging artwork, catalogue, social and presentation templates.
- No change to the approved logo, packaging artwork, brand colours or master product images without management approval.
- Maintain version-controlled master files for logos, packaging artwork, product images, catalogues and approved product descriptions.
- Keep all photos, videos and creatives organised, named and searchable for the sales team.
07 · Website & basic on-page SEO (Zoho LandingPage)
- Keep product pages, news and offers on jnbbearings.com up to date; design landing page content with the CRM Executive.
- Own content SEO: keyword research, titles and meta descriptions, headings, internal links, image ALT text, product descriptions, 2+ SEO articles a month (or equivalent approved product / SEO content as per business priority), Search Console monitoring.
- Not primarily responsible for technical SEO, server issues, website development or backlink campaigns.
08 · Google Business Profile & local search (managed through Zoho Publish where applicable)
- Keep Google Business Profiles for Chennai, Bellary and Rajahmundry 100% accurate: NAP (name, address, phone), business hours, website, products/services, photos and posts.
- Reply to every Google review within 24 hours; flag negative reviews to management at once; run a review-request programme with sales.
09 · Online catalogue content (Zoho Commerce)
- Create and maintain verified product content, specs and images for the J&B; online catalogue.
10 · Events & dealer loyalty (Zoho Backstage, Zoho Thrive)
- From month 6, plan one webinar, product demo or dealer activity every 1–2 months, as per the business calendar: content, invites, promotion and coordination.
- Create the loyalty programme's creative, communication and dealer engagement content. The CRM Executive owns its database, points data, automation and ROI.
11 · Sales-support creatives
- Prepare catalogues, brochures, product sheets, offer creatives and presentations for sales and field executives within 3 working days of request.
12 · Competitor & content intelligence
- Monitor competitor digital presence (SKF, Schaeffler/FAG, NTN, Timken, ZKL, Chinese and local brands), industry content trends, customer questions and high-performing topics.
- Submit a monthly content opportunity report to management.
First-year success — what good looks like
Period
Focus
What we expect
Months 1–3
Learn & publish
Learn J&B; products and customers · audit social accounts, website and GBP · content calendar live · first product photo and video set · Zoho Social and Publish live · brand asset library set up · 2 landing pages live
Months 4–6
Build & grow
Calendar executed on time every month · first SEO blogs live · YouTube Shorts publishing regularly · online catalogue content live · first webinar or dealer activity run
Months 7–12
Optimise & scale
Organic traffic and priority keyword rankings measurably up · complete product photo and video library · engagement and YouTube growth month on month · loyalty programme launched with CRM Executive · ready for first annual review
KPI scorecard
Your monthly score decides quarterly incentives and promotion readiness.
KPI
How it is measured
Weight
Content quality & consistency
12–16 assets + 6–8 short videos a month; calendar 100% executed; zero avoidable technical errors or unapproved claims
25%
Social media growth, engagement & lead contribution
Reach, engagement and follower growth; content-assisted enquiries and qualified leads influenced by content (tracked in CRM)
20%
Video / YouTube growth
Shorts and videos published, views, watch time, retention, subscriber growth
15%
SEO & website content
2+ SEO articles a month or equivalent approved SEO / product content; on-page SEO done; organic traffic and keyword rankings trend
15%
Brand visibility & GBP
100% accurate profiles; 100% reviews answered within 24 hours; review programme running
10%
Sales-support creatives
Requests delivered within 3 working days; sales team feedback
10%
Discipline & reporting
Weekly report every Monday; monthly report on time; asset library up to date
5%
Total
100%
Shared company goals (not individual KPIs): Google rating 4.5+ on all branches · qualified B2B enquiries for J&B; · event participation and leads.
Review cycle: daily — publishing and replies · weekly — engagement, traffic, SEO tasks · monthly — full scorecard · quarterly — incentive payout and promotion readiness.
Career growth roadmap — indicative
JNB prefers to promote from within. This is an indicative roadmap: progression is based on performance, capability and business need — not automatic by years of service.
Years (indicative)
Level
Designation
Key focus
Promotion criteria
CTC (indicative)
0–2
L1 Entry
Digital Content & Brand Executive
Master Canva, Zoho Social, Publish, SEO · consistent quality publishing · grow audience
Consistent KPI achievement + Zoho certification + management recommendation
₹3–6 LPA
2–4
L2 Senior
Senior Digital Marketing Executive
Lead content strategy on all channels · SEO and YouTube gains · mentor a junior
SEO and video growth + content performance + lead contribution
₹5–8 LPA
4–6
L3 Specialist
SEO & Content Specialist
Own organic traffic · website conversion · revenue via digital
Organic traffic targets + revenue contribution proven + 90%+ appraisal
₹8–12 LPA
6–9
L4 Manager
Digital Marketing Manager
Lead a team · campaign P&L; · multi-channel strategy · agency management
Team leadership + campaign revenue impact
₹12–18 LPA
9–12
L5 Sr. Manager
Senior Marketing Manager
National digital marketing · brand positioning · revenue at scale
Sustained national-scale performance
₹18–30 LPA
12+
L6 CMO
Head of Marketing / CMO
Board-level brand and revenue strategy · build the marketing organisation
Exceptional sustained performance
₹30 LPA+
Who we are looking for
Must have
- Graduate in any discipline (Mass Comm / Visual Comm / BBA / B.Com / MBA Marketing preferred).
- 1–4 years in content creation, social media or digital marketing; freshers with a strong portfolio welcome.
- Proficient in Canva (portfolio mandatory); comfortable with smartphone photography and video editing.
- Valuable written English and Tamil; can write short, clear, accurate copy.
- Attention to detail — you will publish technical product information.
- Comfortable with occasional field visits to industrial sites, dealers and exhibitions.
Good to have
- B2B, industrial, engineering, hardware or auto-parts marketing experience.
- YouTube channel management; basic SEO, Google Analytics, WordPress or any CMS.
- Zoho Social / Zoho Publish or any Zoho product.
- Telugu or Kannada for our Andhra Pradesh and Karnataka markets.
Mindset: creative eye, self-starter, curious about an industrial product, follows process, works well in a small team.
General terms
- Confidentiality: all customer, supplier, pricing, product, CRM, marketing, business and company information accessed during employment is confidential and must not be copied, shared, disclosed or used outside authorised JNB business purposes. This includes unpublished launches, packaging artwork, customer photographs and dealer data.
- Role scope: responsibilities may evolve with business requirements, technology changes and company growth, provided they remain reasonably related to the role.
Compensation & benefits
Compensation
Benefits & perks
Fixed salary ₹20,000 – ₹40,000 / month (₹2.4 – 4.8 LPA)
PF & ESI as applicable · health and accident insurance
Quarterly KPI-linked incentives
12 paid leaves + all public holidays
Annual performance bonus
Sunday weekly off
Festival bonus (Diwali, Pongal, Eid)
Company laptop / workstation
Total CTC approx. ₹3 – 6 LPA incl. PF, incentives and bonuses
Photography equipment, design tools and subscriptions
Zoho certification sponsorship · AI and digital marketing upskilling budget
Direct mentorship from leadership
Why join JNB
- Creative ownership of a growing own brand, J&B; — your work goes live, not into a queue.
- Hands-on with 6 Zoho marketing apps and AI tools every day.
- Company-sponsored Zoho certification.
- Clear KPIs and a published, indicative career roadmap.
- Direct access to leadership and to the import, sales and distribution business.
- B2B industrial marketing experience, which is valued across industries.
How to apply
Channel
Details
Call / WhatsApp (HR)
(phone hidden) · 044-47946473
Email resume
[email protected]
Apply online https://jnbbearings.zohorecruit.in/jobs/Careers
Subject line
"Digital Content & Brand Executive – [Your Name]"
Mandatory in your application: current CTC · expected CTC · notice period · Canva portfolio link · social media handles you have managed · reel, YouTube or photography samples.
Selection process
1. Resume and portfolio screening.
2. Phone call with HR.
3. Practical test (45 minutes): (a) one J&B; LinkedIn/Instagram creative — 20 min · (b) a 30-second reel script — 10 min · (c) from a bearing product sheet, identify 3 pieces of information that must be verified before publishing — 10 min · (d) explain how you would handle an urgent request to publish an unapproved discount — 5 min.
4. Final interview with the Director.
JNB Bearings Pvt Ltd — building creative and digital marketing careers across South India.
📌 Digital Content & Brand Executive – J&B Bearings (Chennai)
🏢 JNB Bearings
📍 Chennai