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Role Business Executive - Cygnus

Job Grade L2(A)

Designation Diabetes Care Executive (DCE)

Function Sales

Department Domestic Sales

Reporting to Regional Business Manager

Direct Reportees NA

Indirect Reportees NA

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Role Objective : Achieve and exceed sales targets in the assigned territory by executing sales initiatives and plans, driving high-quality scientific and with healthcare professionals and people living with diabetes and obesity ensuring business growth and customer retention

Key Responsibilities

Sales Management

- ? Analyse sales data across products, services, and healthcare professionals u sing available dashboards
- ? Leverage digital tools and collaborate with the Regional Business Manager to integrate insights into sales planning
- ? Create and regularly update standard visit list of relevant health care professionals and potential chemists, monthly tour and plan and coverage plan

- ? Drive business outcomes beyond detailing by applying consultative selling skills and territory insights to convert key customers including KOLs and KBLs to USV brands
- ? Interact with health care professionals and educate and support people with diabetes & obesity as per approved frequency and execute effective delivery of communication and messages to the clinic (Non brand promotion activities )
- ? Achieve and exceed assigned targets and undertake corrective actions to bridge any gaps

- ? Follow up with health care professionals and chemists consistently after Continuous Medical Educations and conferences
- ? Ensure retention of health care professionals and conversion of non-core health care professionals to core health care professionals
- ? Monitor the effectiveness of marketing campaigns by tracking sales data

- ? Support line managers with relevant information in joint calls and review meetings
- ? Submit reports and adhere to the compliance requirement
- ? Support for enrollment in patient support program for free demonstration on the use of i njectable products and devices.





- ? Participate in cycle meetings, national diabetes educator programs, and skill development programs

Scientific &

- Patient

Support Engagement

- ? Conduct high-quality scientific conversations demonstrating scientific fluency in diabetes obesity based therapies.
- ? Educate and support p eople with diabetes through follow-up , and ensure adherence support and facilitation of information and services by strictly adhering to the processes and policies of the Company.
- ?

Demonstrate familiarity with wellness nutrition dietary practices and lifestyle modifications ensuring dietary practicality in discussions.

Digital AI &

- Capability Enablement

Leverage digital and AI-enabled tools to enhance call quality insights follow-ups and continuous learning . Collaboration &

- Stakeholder Management

Collaborate with the Regional Business Manager Chronic portfolio teams and IDC stakeholders demonstrating collaboration as a core behaviour.

Channel &

- Customer Handling

Manage CHB customer interactions including chemists, hospitals and business partners and adapt engagement strategies for metro and non-metro markets.

Supply Chain Management

- ? Conduct retail chemist prescription audit and update necessary records
- ? Coordinate with stockists to maintain optimal inventory levels ensure cold-chain compliance and manage near-expiry product liquidation efficiently
- ? Ensure availability of cold chain supply chain and escalate deviations (if any) in a timely manner when required
- ? Coordinate with stockists to maintain optimal inventory and manage near-expiry product liquidation.

People and Culture

- ?





Demonstrate

Credo values to build trust and credibility with healthcare professionals

- ? Participate in Learning and Development programmes

STAKEHOLDER INTERACTION

Type of Interaction: Internal Interaction with: Regional Business Manager, Sales Manager, Product management team, Medical department Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy, coordination and synergy

Type of Interaction: External

Interaction with: Healthcare Professionals / Diabetes Educators /Clearing and Forwarding Agent / Stockist /Pen Centre/ Chemists/ P eople with diabetes &

- Obesity.

Nature of Interaction: Detailed technical explanation of products to external customers, influencing the customer JOB REQUIREMENTS

Professional Experience And Relevant Skills

- ? Minimum of 1 year of experience in Diabetes Care and preferable to have 2 years of experience
- ? Possess relevant functional and process knowledge, regulatory aspects and updated knowledge of advancements in their area of work. Must demonstrate robust interpersonal skills, empathy, Customer Orientation, Achievement Orientation
- ? Planning &
- Execution skills, Effective Communication, Exhibits Grit, Patient centricity, Probing &
- Objection handling skill, Learning agility, Collaboration, Adaptability, Integrity and Process Compliance . Digital fluency and proficiency in using relevant tools is essential, along with a basic understanding of sales and marketing principles

Academic Qualifications &

- Certifications

- ? Educational Qualification: Bachelor of Science (BSc) Graduate

Functional Competency

- ? Ability to influence
- ? Adaptability
- ? Customer- centricity
- ? Effective communication
- ? EQ- Cognitive Empathy
- ? Goal setting skills
- ? Resilience
- ? Result orientation skill
- ? Teamwork and collaboration

Work Ethics

📌 Diabetes Care Executive (India)
🏢 USV Private
📍 India