Location: Sector 142, Noida

Experience Level: 2–3 years preferred

Budget: upto 55k

Key Responsibilities

Brand Strategy & Communication

- Own and evolve brand voice, narrative, and communication across all touchpoints—digital, offline, performance, PR, and experiential.
- Ensure consistency and clarity of brand messaging across platforms (website, social, ads,

packaging, events, collaborations).
- Translate psychodermatology insights into relatable, consumer-first storytelling.

Creative Copywriting & Content Direction
- Lead creative copywriting for campaigns, product launches, ads, website, emails, and brand decks.
- Develop strong creative briefs for designers, videographers, and external partners.
- Review and refine all brand-facing content to ensure it aligns with brand tone, positioning,

and consumer psychology.

Campaign Planning & Execution

- Conceptualise, plan, and execute brand campaigns from ideation to launch, including digital-

first and integrated campaigns.
- Own end-to-end brand marketing for new product launches—from positioning and messaging to go-to-market strategy.
- Work closely with performance, social, and influencer teams to ensure campaigns are both creative-led and insight-driven.

Consumer Behaviour & Data Insights
- Deeply analyse customer data, feedback, reviews, and behaviour to identify patterns,

emotional triggers, and white spaces.
- Use insights to inform campaign ideas, creatives, messaging angles, and channel strategy.
- Continuously refine brand communication based on learnings and performance.

Creative Ads & Assets




- Conceptualise high-performing creative angles for ads based on consumer behaviour and intent.
- Guide the development of ad creatives, scripts, hooks, and narratives that drive recall and resonance—not just clicks.
- Collaborate with performance teams to iterate creatives based on data insights.

Offline Events, Pop-ups & Experiences
- Plan and execute offline brand experiences including pop-ups, events, brand activations, and community meet-ups.
- Ensure offline experiences are deeply aligned with brand philosophy and storytelling.
- Own brand presence, communication, and experience design at physical touchpoints.

Community Building & Brand Collaborations
- Identify and plug brand into relevant community-building opportunities—wellness,

skincare, mental health, and lifestyle spaces.
- Conceptualise collaborations and partnerships that feel authentic and brand-aligned.
- Help build long-term brand love, recall, and cultural relevance beyond paid media.

What We’re Looking For

- 2–3 years of experience in a D2C brand, preferably skincare, beauty, or wellness.
- Strong creative copywriting skills with a deep understanding of tone, emotion, and consumer psychology.
- Proven experience in campaign planning, product launch marketing, and brand storytelling.
- Strong grasp of consumer behaviour, customer data, and insight-led marketing.
- Ability to think strategically while executing fast in a startup setting.
- Comfortable working cross-functionally with performance marketing, design, product, and founders.
- Someone who understands that brand building is a long game—but knows how to win attention today.

📌 C Brand Specialist (skincare brand) (Noida)
🏢 CAREERBLOC ~
📍 Noida