Company Description BulletproofBrands is a growing direct-to-consumer (D2C) company focused on building strong, data-driven brands across digital channels. The organization emphasizes performance marketing, measurable outcomes, and continuous experimentation to drive revenue and customer lifetime value. Team members collaborate closely across marketing, creative, and operations to scale campaigns efficiently and responsibly.

BulletproofBrands values analytical thinking, ownership, and a test-and-learn mindset in a fast-paced setting.

Role Description The D2C Performance Marketer will manage and optimize paid campaigns across key digital platforms, focusing on customer acquisition and retention for BulletproofBrands’ portfolio. This full time, on-site role is based in Surat and involves daily monitoring of campaign performance, adjusting budgets and bids, and refining targeting to meet ROAS and CPA goals.

Responsibilities include developing and executing performance strategies, collaborating with creative teams to test ad creatives and landing pages, and running A/B tests to improve conversion rates and funnel efficiency. The role also requires regular performance reporting, analysis of audience behavior, and identification of growth opportunities across channels such as Meta, Google, and other relevant ad networks.

The Performance





Marketer will work closely with cross-functional partners to align campaigns with brand objectives and ensure a consistent customer experience.

Qualifications

- Strong experience in performance marketing for D2C brands, including campaign setup, optimization, and scaling across paid social and paid search.
- Proficiency in analytics and reporting tools (e.g., Google Analytics, platform dashboards) and comfort working with metrics such as ROAS, CPA, CTR, and LTV.
- Ability to collaborate with creative and product teams to develop and test ad creatives, copy, and landing pages that drive conversions.
- Experience with A/B testing, audience segmentation, and funnel optimization to improve acquisition and retention metrics.
- Strong quantitative and problem-solving skills, with the ability to translate data insights into actionable strategies.
- Excellent written and verbal communication skills and the ability to present findings and recommendations clearly.
- Comfort working in an on-site, fast-paced environment in Surat, with a high level of ownership and accountability.
- Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience in performance marketing.
- Experience with e-commerce platforms and pixel/event tracking implementation is an advantage.

📌 C Performance marketer (Surat)
🏢 BulletproofBrands
📍 Surat