Key Responsibilities:

- Manage and maintain the CRM system (e.g., Salesforce, HubSpot, Zoho, Freshsales), keeping customer data accurate, clean, and up to date
- Segment customers based on behaviour, demographics, and purchase history
- Plan and execute email, SMS, WhatsApp, and push notification campaigns
- Build and monitor automated workflows such as onboarding, abandoned cart, renewal, and win-back journeys
- Track campaign performance (open rate, CTR, conversion, churn, retention) and prepare regular reports
- Coordinate with sales, marketing, and support teams to keep customer data and messaging consistent
- Resolve customer queries and escalations related to CRM communications
- Run loyalty, referral, and re-engagement programs
- Conduct A/B tests and recommend improvements from the results
- Ensure compliance with data privacy and communication regulations (e.g., DPDP Act, TRAI/DND norms)

Pay: ₹21,000.00 - ₹30,000.00 per month

Perks

- Leave encashment

Work Location: In person

📌 CRM Executive (Ashok Vihar)
🏢 Surya Ethnic fashion India
📍 Ashok Vihar