Company Description CHRN is a global sneaker brand that reimagines Indian textiles, craft, and heritage through contemporary footwear. Inspired by the question of why India’s spirit is missing from major sneaker brands, CHRN merges traditional design elements with modern streetwear aesthetics. Each pair of sneakers incorporates stories from India, including handloom-inspired patterns, temple motifs, and earthy tones drawn from local streets and festivals.

The brand functions as a cultural movement as much as a fashion label, creating products designed for a global audience while remaining deeply rooted in Indian identity. Team members join a mission-driven environment that values storytelling, design innovation, and cultural authenticity.

Role Description The Creative Director is a full-time, remote role responsible for leading the overall creative vision and visual identity of CHRN. This role oversees concept development for collections, campaigns, and brand initiatives, ensuring all creative output reflects CHRN’s blend of heritage and contemporary streetwear. Day-to-day responsibilities include guiding design teams, reviewing and refining artwork, directing brand and marketing assets, and collaborating with product, marketing, and leadership to create cohesive narratives across channels.

The Creative

Director will translate brand strategy into compelling visual concepts, manage creative workflows and timelines,



and maintain consistent quality standards across digital, social, and physical touchpoints. This role also involves mentoring creative team members, approving final designs, and staying ahead of global sneaker, fashion, and cultural trends relevant to CHRN’s audience.

Qualifications

- Robust Creative Direction and Creative Strategy skills, with a track record of leading brand narratives and multidisciplinary creative teams.
- Branding expertise, including developing and evolving visual identity systems, tone of voice, and brand guidelines.
- Art Direction skills for campaigns, photoshoots, video, and digital content, ensuring cohesive aesthetics across channels.
- Proficiency in Graphic Design principles and tools, and the ability to provide clear feedback on layouts, typography, and visual composition.
- Experience in fashion, footwear, or lifestyle brands, with an understanding of streetwear culture and global design trends.
- Demonstrated ability to work remotely, manage multiple projects, and collaborate effectively with cross-functional teams.
- Excellent communication, presentation, and storytelling skills, including the ability to articulate creative concepts to non-design stakeholders.
- Bachelor’s degree in Design, Visual Arts, Communication, or related field, or equivalent practical experience; experience integrating cultural heritage into contemporary design is highly valued.

📌 Creative Director (India)
🏢 CHRN
📍 India