About SuperBottoms

We don’t just follow trends; we set them.

At SuperBottoms, we innovate, create, and shape an entirely new category, building products that redefine comfort, care, and innovation for babies and kids.

SuperBottoms is India’s first certified and voted No. 1 eco-friendly cloth diaper brand. From comfy cloth diapers and langots to India’s softest underwear and kids’ bottomwear range, our products are comfort-first and sustainable. We are now a 100 Cr D2C brand trusted by over 20 lakh parents.

Why we are exciting: Category creators – build something new, not copy what exists. Community-driven – learn how to engage and market with a 1 lakh strong parent tribe Innovation every day – freedom to experiment and create in a culture that values ideas People first – ethical, transparent and caring workplace where teams and communities come first

Planet First

At SuperBottoms, sustainability is not a buzzword. It’s at the core of everything we do. We walk the talk. From the products we create to the way we work. If you care about the future of our planet, this is your chance to make a real difference while building something exciting.

Leadership

Founder & CEO

Co-Founder & Finance Controller

Visit us

Our Investors

We are backed by respected early-stage funds and angel investors, including Venture Catalysts, DSG Consumer Partners, Saama Capital, and Lok Capital, who believe in our mission of building sustainable consumer brands from India.

Community & Social Media

Catch the buzz here

Instagram

Facebook: LinkedIn

YouTube

: our exclusive 1L strong parenting community - do join if you are a parent or tell parents in your circle!

Copywriter – SuperBottoms

Location: Mumbai

Work Type: Full-time

Brand: SuperBottoms

About the Role





SuperBottoms is looking for a copywriter who genuinely loves writing — someone who notices words, obsesses over the perfect hook, understands why one line converts better than another, and can make parents stop scrolling.

This is not a role limited to captions.

You will write across the entire customer journey — from the first ad someone sees to the WhatsApp message that brings them back to shop again.

We’re looking for someone who can combine creativity consumer understanding performance thinking.

What You'll Write

You’ll work on copy across:

- Performance Marketing: Meta ads, Google ads, static creatives, video hooks, UGC scripts, headlines and CTAs
- Retention Marketing: WhatsApp, email, SMS, push notifications and customer journeys
- Social Media: witty posts, topical content, reels, scripts, campaigns and everyday brand communication
- Website: banners, landing pages, product communication, collection pages and campaign pages
- Brand Campaigns: campaign ideas, taglines, launch communication and storytelling
- Product Communication: turning product features into simple, compelling consumer benefits

What We're Looking For

You should be someone who:

- Is genuinely passionate about writing and advertising
- Has hands-on experience writing ad copy for performance marketing
- Understands retention communication such as WhatsApp, email, SMS or CRM
- Can write sharp, witty and culturally relevant social media copy




- Has written website and e-commerce copy
- Can write strong hooks, headlines, CTAs and short-form scripts
- Understands that copy has to sell without always sounding like it is selling
- Has an excellent command of English
- Has solid proofreading skills and exceptional attention to detail
- Is AI-savvy and comfortable using tools such as ChatGPT, Gemini, Claude or similar tools for research, ideation, variations, scripting and faster creative exploration. Knows how to use AI as a creative accelerator, not a replacement for original thinking
- Can adapt the same idea across very different formats and tones
- Is curious, proactive, high-energy and comfortable working in a fast-moving environment
- Keeps up with internet culture, advertising, social trends and consumer behaviour
- Is comfortable receiving feedback and rewriting until the copy is right

Bonus Points

- Previous experience working with a D2C / ecommerce / consumer brand
- Experience in parenting, baby care, kids, lifestyle, fashion, beauty, wellness or FMCG categories
- Experience looking at performance data and using learnings to improve ad copy
- Understanding of Meta Ads Library and competitor creative research

Location

Mumbai-based candidates only.

Most Important Requirement

Please share your portfolio along with your application.

We would especially like to see:

Performance ads, social media copy Video/Reel scripts CRM/Retention copy Website copy Campaign ideas

We’re less interested in how many adjectives are on your resume and more interested in how well you can write.

Pay: ₹600,000.00 per year

Benefits

- Health insurance
- Provident Fund
- Work from home

Work Location: Hybrid remote in Mumbai, Maharashtra

📌 Copywriter (Mumbai)
🏢 SuperBottoms
📍 Mumbai