Content Marketing Specialist (B2B)Experience: 2 to 5 years

Key Responsibilities

1. Campaign Content: Create compelling content for marketing and outreach campaigns targeting B2B companies and e-commerce brands.
2. Email &
- WhatsApp Marketing: Write newsletters, promotional messages, and outreach sequences designed to generate interest and leads.
- Website &
- Landing Page Copy: Develop persuasive content for Spoke's website, service pages, and campaign landing pages.
- Blog &
- Guest Post Editing: Review and improve articles for accuracy, relevance, originality, SEO, and overall editorial quality.
- LinkedIn Content: Write posts, newsletters, and thought-leadership content that builds credibility and engages business decision-makers.
- Reels &
- Short-Form Video Content: Research trends, develop content ideas, write engaging scripts, hooks, and storyboards for Instagram Reels, LinkedIn videos, and other short-form video campaigns. Collaborate with designers or video editors for production.
- Visual Content: Create supporting graphics for campaigns, newsletters, and social media using Canva or Figma.
- Technical Understanding: Understand Webflow, Shopify, SEO, and website development sufficiently to communicate technical services and their business value.
- Content Research &




- Planning: Research target audiences, industry challenges, and competitor messaging. Manage content calendars and identify opportunities to improve engagement and lead generation.

Required Qualifications
- Minimum 2 years of experience in content writing, editing, or content marketing.
- Strong copywriting skills across long-form, short-form, and campaign content.
- Experience writing scripts for Reels and short-form videos, including attention-grabbing hooks and storytelling.
- Demonstrated experience creating B2B marketing content.
- Solid editorial judgment and ability to review content for quality.
- Working knowledge of SEO and content optimization.
- Familiarity with Canva or Figma for creating basic graphics.
- Ability to research and understand technical topics.
- Comfortable using AI tools for research, ideation, and content development without compromising originality or quality.

Ideal Candidate: An experienced, hands-on content marketer who can independently research, write, edit, and repurpose content across blogs, newsletters, LinkedIn, WhatsApp, Reels, and marketing campaigns, with a strong focus on building Spoke's credibility.

📌 Content Marketing Specialist (India)
🏢 Spoke Design Labs
📍 India