About Qurist

At Qurist, we are building India’s trusted medical cannabis wellness brand, focused on making plant-powered healthcare more accessible, responsible, and evidence-based.

We are looking for a creative and strategic content professional who can help build Qurist’s voice, storytelling and digital presence across platforms.

About the Role

As a Content Strategist you will own the content strategy and day-to-day content direction for Qurist across social media and other digital channels.

You will work closely with the Marketing, Medical, Research, Founder's Office and leadership teams to translate complex healthcare, cannabis and wellness topics into content that is credible, engaging, easy to understand and culturally relevant.

This role is ideal for someone who understands both strategy and execution—someone who can develop a content idea, build the content calendar, brief the creative team, write strong hooks/scripts, coordinate production and track what is working.

Key Responsibilities

Content Strategy

- Develop and own Qurist’s monthly and quarterly content strategy.
- Build and manage the social media content calendar.
- Identify content pillars, themes, formats and opportunities relevant to Qurist’s audience.
- Develop content around medical cannabis, wellness, education, products, doctors, research, customer stories and brand storytelling.
- Ensure content remains aligned with Qurist’s brand positioning and communication guidelines.

Content Creation & Execution

- Develop creative concepts, hooks, captions, scripts and content briefs.
- Work closely with graphic designers, videographers and other content creators.
- Drive short-form video and Reels content from ideation to execution.
- Identify opportunities for educational, entertaining, founder-led and trend-led content.
- Ensure consistent quality and timely delivery of content.

Social Media

- Own the day-to-day content direction across relevant platforms.
- Monitor trends, conversations and competitor activity.
- Identify opportunities to increase reach, engagement and brand awareness.




- Track content performance and use insights to improve future content.
- Build a strong and recognisable Qurist tone of voice.

Cross-functional Collaboration

- Work with the Medical and Research teams to create credible educational content.
- Collaborate with the Founder/leadership team on founder-led content and thought leadership.
- Work with the Influencer Marketing team to identify content opportunities and amplify campaigns.
- Coordinate with the design/video team to ensure timely production and publishing.

Content Growth

- Experiment with new formats, platforms and storytelling approaches.
- Develop content series that can become recurring Qurist properties.
- Identify high-performing content and build scalable formats around them.
- Contribute to broader brand and campaign initiatives.

What We’re Looking For

- 2 years of experience in content strategy, social media, digital content, brand or a related role.
- Strong understanding of Instagram, Reels, YouTube/Shorts and other relevant social platforms.
- Excellent writing, storytelling and communication skills.
- Strong understanding of social media trends and audience behaviour.
- Ability to write compelling hooks, scripts and captions.
- Experience working with designers, videographers and creative teams.
- Strong project management and execution skills.
- Ability to simplify complex topics into engaging content.
- Data-driven approach to understanding content performance.
- High ownership and ability to work independently in a fast-paced startup environment.

Preferred

- Experience in healthcare, wellness, D2C, consumer brands or lifestyle.
- Experience building a brand’s social media presence from an early stage.




- Experience with short-form video and creator/influencer-led content.
- Strong interest in healthcare, wellness, science and emerging consumer categories.
- Portfolio demonstrating content strategy + actual content execution.

Key Success Metrics The role will be measured on:

- Consistent execution of the monthly content calendar.
- Minimum 4 high-quality in-house videos per month.
- Improvement in content quality and engagement.
- Growth in relevant social media reach and audience.
- Development of repeatable/high-performing content formats.
- Timely coordination with creative and marketing teams.
- Contribution to overall brand awareness and engagement.

What We Offer

- Chance to work directly with a growing healthcare/wellness brand.
- Exposure to brand building, medical cannabis, healthcare, content, creators and digital marketing.
- High ownership and opportunity to shape Qurist’s content voice.
- Fast-paced entrepreneurial environment with significant scope to learn and grow.

? Location: Gurgaon – Work from Office ? Role: Content Strategist / Social Media Lead

? Experience: 2 years

How to Apply : To help us evaluate your profile further, please email the following to [email protected]

- Your updated CV, a detailed work summary highlighting your key roles, responsibilities, achievements, and projects relevant to the role, Your current location, Your current CTC, Your expected CTC

Equal Opportunity Statement

Qurist is committed to providing equal employment opportunities to all individuals. We recruit, hire, employ, promote, and compensate employees solely on the basis of job-related qualifications, merit, and abilities. We are dedicated to maintaining a respectful, inclusive, and professional work environment that is free from discrimination or harassment of any kind, including discrimination based on race, color, sex, gender, age, religion or religious beliefs, citizenship, gender identity or any other characteristic protected by applicable law.

📌 Content Strategist/Social Media Manager (Gurugram)
🏢 Qurist
📍 Gurugram