About TRALEXHO

All of us care deeply about the safety and truth behind the food on our plate.

But it is hard to trace. A massive global supply chain, filled with dark zones and fragmented systems, endangers our food, our planet, and the communities who produce it. TRALEXHO was built to solve this challenge. As an AI-powered Traceability-as-a-Service (TaaS) platform, TRALEXHO acts as a central digital spine connecting first-mile producers, enterprise ERPs, global regulatory bodies, and consumers in real time.

We are at a global tipping point. Nationally and internationally, an unprecedented surge of attention is converging on food safety, ESG mandates, and regulatory compliance. Everyday consumers and enterprise buyers alike are demanding transparent answers about where their food comes from and how it was produced.

TRALEXHO is uniquely positioned to lead this industry transformation, serving as the definitive technology infrastructure that turns compliance into a competitive advantage for global food brands.

TRALEXHO was founded by industry veterans from IBM, GE Healthcare, and Domino’s, spanning technology, food ESG, and supply chain. Driven by a passion for food safety, the team holds granted patents for AI quality assessment and supply chain traceability, is co-authoring India’s national BIS traceability standards, and is contributing directly to the Government of India’s National Traceability Framework. Recognized as a national award winner by MoFPI and honored by APEDA Bharati, TRALEXHO does not merely comply with global standards—it helps write them.

If you care deeply about the safety, integrity, and truth behind the food on our plate, we think you will be a excellent fit for our team and mission.





Strategic Impact & Core Capability

TRALEXHO requires a high-ownership Content Lead & Strategist to manage brand voice, executive thought leadership, and digital narrative. This position translates complex supply chain friction, AI technology, global regulatory mandates, and enterprise pain points into high-impact content across digital touchpoints, client-facing consultative assets, and search channels. While we expect you to leverage AI tools effectively, we are looking for someone with exceptionally sound communication fundamentals who possesses the skill to write copy that is both concise and evocative.

Key Responsibilities

LinkedIn Thought Leadership & Executive Ghostwriting The Content Lead researches and authors high-impact long-form LinkedIn content and ghostwrites leadership posts on supply chain ESG, global export regulations, and AI application in agriculture and aquaculture. Content turns primary regulatory shifts—such as USFDA FSMA 204, EU Deforestation Regulation (EUDR), and EU Fisheries Control Regulation (FCR)—into clear strategic commentary for enterprise CXOs.

Consultative Workshop & Sales Enablement Collateral The role partners with domain experts to build structured consultative workshop decks, playbooks, frameworks, and client-facing toolkits used during B2B enterprise discovery sessions. Output includes regulatory impact assessments,



whitepapers, and sales enablement assets that demonstrate how TRALEXHO mitigates operational risk, prevents revenue leakage, and optimizes product yields.

SEO & AI Engine Optimization (AIO / GEO)

The position owns end-to-end strategy for website copy, pillar pages, and technical blogs optimized for standard search engines as well as AI search platforms like ChatGPT, Perplexity, and Gemini. Content is structured cleanly so that TRALEXHO's platform capabilities, patents, and national standards contributions are accurately indexed and cited across all emerging AI discovery channels.

Qualifications & Required Expertise

Communication Fundamentals & Linguistic Clarity

Candidates must possess exceptionally sound communication fundamentals and a natural command of written English. You have a proven ability to write with utmost clarity, structure complex ideas simply, and deeply engage readers across different formats. You will be expected to demonstrate these core writing capabilities through a practical work sample during the selection process.

B2B Content Experience

Candidates require 3 to 6+ years of content strategy or writing experience in B2B SaaS, enterprise supply chain, agtech, deep tech, or food tech.

Regulatory & Technical Comprehension

Candidates must possess the ability to digest dense technical patents, national frameworks, and global trade mandates, translating them into crisp, authoritative assets for executive buyers.

SEO & AI Search Expertise

Candidates must demonstrate practical understanding of search intent mapping, structured content design, and modern AI engine optimization (AIO / GEO) techniques.

📌 Content Lead & Strategist (Bengaluru)
🏢 TRALEXHO
📍 Bengaluru