Job Title: Content & Social Media Manager

Department: Marketing

Job Type: Full-Time

Experience: FRESHER TO 1 Years (Preferred)

Location: HANUMANGARH JN.

Salary: As per industry standards and experience

About the Role

We are looking for a creative, enthusiastic, and result-oriented Content & Social Media Manager to manage our brand's online presence. The ideal candidate should have strong content creation, copywriting, and social media management skills, along with a valuable understanding of current trends, audience engagement, and digital marketing strategies.

Key Responsibilities1. Content Creation & Strategy

- Develop creative and engaging content for social media platforms.
- Plan and execute a monthly content calendar aligned with the brand's marketing objectives.
- Write compelling captions, posts, promotional content, and engaging copy.
- Create content ideas for Instagram Reels, Stories, carousels, and other social media formats.
- Ensure all content follows the brand's tone, style, and visual identity.
- Research industry trends, trending topics, hashtags, and competitor activities.

2. Social Media Management
- Manage and maintain the brand's social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
- Schedule and publish posts consistently according to the content calendar.
- Monitor social media engagement, comments, direct messages, and audience interactions.
- Build and maintain an active online community.
- Identify opportunities to increase followers, reach, engagement, and brand awareness.
- Stay updated with the latest social media trends, platform updates, and content formats.

3. Creative Coordination
- Coordinate with graphic designers, photographers,



videographers, and other team members to develop high-quality content.
- Plan and coordinate photo shoots, video shoots, and promotional campaigns.
- Provide creative briefs and references for social media creatives.
- Ensure timely delivery of content and maintain consistency across all platforms.

4. Performance Monitoring & Reporting
- Track key social media metrics, including reach, impressions, engagement, follower growth, and content performance.
- Analyze the performance of posts, Reels, Stories, and campaigns.
- Prepare regular social media performance reports.
- Recommend improvements based on analytics and audience behavior.
- Experiment with new content formats and strategies to improve results.

5. Campaigns & Brand Promotion
- Plan and execute social media campaigns, product promotions, and brand awareness initiatives.
- Support influencer collaborations and promotional activities, where required.
- Work closely with the marketing team to align content with business goals.
- Assist in planning seasonal campaigns, launches, events, and special promotions.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, or a related field is preferred.
- 1–3 years of experience in content creation and social media management is preferred.
- Excellent writing, proofreading,



and communication skills.
- Strong understanding of Instagram, Facebook, LinkedIn, and other social media platforms.
- Ability to create engaging content ideas and write compelling captions.
- Knowledge of social media analytics and performance tracking.
- Familiarity with tools such as Canva, Meta Business Suite, and social media scheduling platforms.
- Basic understanding of SEO, hashtags, and digital marketing principles.
- Strong organizational skills and the ability to manage multiple tasks and deadlines.
- Creative thinking, attention to detail, and a proactive approach to work.

Preferred Skills
- Experience in creating Instagram Reels and short-form video content.
- Basic video editing skills using tools such as CapCut or similar software.
- Knowledge of content planning and social media scheduling tools.
- Experience in influencer marketing and brand collaborations.
- Basic photography and visual storytelling skills.
- Familiarity with AI tools for content ideation and productivity.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Consistency and timely execution of the content calendar.
- Quality, creativity, and relevance of published content.
- Growth in social media reach and audience engagement.
- Improvement in follower growth and brand visibility.
- Quality and timeliness of reporting.
- Effectiveness of content in supporting marketing and business objectives.

Ideal Candidate Profile The ideal candidate is creative, organized, digitally savvy, and passionate

Pay: ₹6,000.00 - ₹13,000.00 per month

Benefits

- Work from home

Work Location: In person

📌 Content and Social Media Manager (Hanumangarh)
🏢 Thirty milestones
📍 Hanumangarh