Company Overview

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn recent skills and transform their lives, companies, and organizations.

Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 250,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following multiple funding rounds, including a $650 million Series E round in 2021 and a $150 million Series F round in 2024 led by TPG, the company is valued at approximately ~$3 billion and is backed by Accel, SoftBank Vision Fund 2, CPP Investments, and other leading global investors.

Location – Remote

Position Type – 6 Months

Overview of the Role The Consultant will support organic growth initiatives across content, social media, ORM, CRO, and LLM-led channels for Emeritus partner programs and websites. The role combines content and social execution with performance analysis, reporting, and experimentation on emerging AI/LLM tools.

Key Responsibilities

- Create content collaterals and manage the social media calendar for Facebook, LinkedIn,



and YouTube, ensuring a consistent publishing cadence
- Ghost-write content for SMEs and ensure timely publishing on LinkedIn Pulse and other UGC channels
- Support tracking and execution of content, conversion rate optimization (CRO), and LLM initiatives
- Analyze performance trends across traffic, leads, conversions, growth objectives, and LLM source traffic
- Track and report business metrics from social channels and internal data dashboards, including data pulling and visualization for content marketing
- Run pilots on LLM tools by comparing outputs, documenting insights, and assessing relevance and actionability
- Evaluate competitor content to identify what drives organic traffic, and use SEO tools (keyword and content topic planners) to inform content planning
- Research programs to create collaterals that address customer pain points
- Coordinate follow-ups with internal and external stakeholders
- Prepare weekly business reports and reporting metrics

Required Qualifications / Skills

- Degree in Marketing, Analytics, or Business
- An AI course is an advantage
- Strong analytical and problem-solving skills, and comfortable working with data, trackers, dashboards, and performance reports
- Creative storyteller who works within brand standards and content guidelines




- Strong written communication, with impeccable grammar and the ability to summarize insights clearly
- A good understanding of SEO best practices and creating content for search intent
- Experience with CMS platforms such as WordPress and a working knowledge of social media platform backends
- Good understanding of what works for a mature audience on social media; an active LinkedIn presence is an advantage
- Strong ownership, follow-up discipline, and attention to detail
- Interest in digital marketing, SEO, CRO, content, AI/LLM tools, and growth strategy
- AI-positive and willing to learn automation tools for speed
- Able to work cross-functionally in a remote setup

About you | The qualities we value

- You have a keen interest in learning, upskilling, and problem-solving
- Your grammar is impeccable
- You pack a lot of enthusiasm
- You have the ability to follow content guidelines
- And most of all, you have fun at work

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In Press

- https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/
- emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)

📌 Consultant - Organic Growth (India)
🏢 Emeritus
📍 India