– BRANDING COORDINATOR

Company: Sri Krishna Nagai Maligai Pvt. Ltd.

Industry: Jewellery Showroom

Department: Branding

Job Location: Madurai

Job Type: Full-Time, Permanent

Experience: 1–3 Years (Preferred)

Job Purpose To coordinate and execute offline branding activities across jewellery showrooms, ensuring consistent brand identity, attractive showroom presentation, and effective promotional campaigns.

Roles and Responsibilities

1. Showroom Branding

- Coordinate branding activities across all showroom branches.
- Ensure proper display of brand logos, boards, banners, standees, posters, and promotional materials.
- Maintain consistent branding standards across all showrooms.
- Conduct showroom visits to inspect branding displays and identify improvement requirements.

2. Advertising and Promotions

- Coordinate festival promotions, wedding season campaigns, jewellery exhibitions, and recent showroom openings.
- Arrange newspaper advertisements, pamphlets, brochures, hoardings, and other offline advertising materials.
- Coordinate promotional activities for special offers, gold schemes, and jewellery collections.
- Ensure all promotional materials are displayed on time.

3. Vendor Coordination

- Coordinate with printing agencies, advertising agencies, fabricators, and other branding vendors.
- Obtain quotations and coordinate design approvals, printing, delivery, and installation.
- Follow up on pending branding materials and ensure timely completion.
- Monitor vendor costs and maintain records of invoices and expenses.

4. Branch Coordination





- Coordinate with showroom managers to understand branch-wise branding requirements.
- Collect information regarding promotional needs and display requirements.
- Ensure all branches follow approved branding guidelines.
- Resolve branding-related issues in coordination with the concerned departments.

5. Budget and Reporting

- Maintain branch-wise branding expenses and vendor records.
- Prepare monthly branding activity and expense reports.
- Monitor the usage and distribution of promotional materials.
- Report completed activities, pending work, and issues to management.

Required Qualifications and Skills
- Any degree in Marketing, Business Administration, or a related field.
- 1–3 years of experience in branding, advertising, or retail marketing preferred.
- Experience in offline advertising, printing, signage, and showroom branding.
- Good communication, negotiation, and coordination skills.
- Basic knowledge of MS Excel and reporting.
- Willingness to travel to showroom branches when required.

Key Performance Indicators (KPIs)
- Timely completion of branding activities.
- Consistent brand presentation across all branches.
- Timely installation of banners, signboards, and promotional materials.
- Effective vendor coordination and cost control.
- Completion of branch-wise branding requirements.
- Timely submission of reports.

Reporting To: RETAIL SALES HEAD Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Health insurance
- Provident Fund

Experience:
- Branding: 1 year (Required)

Location:
- Madurai, Tamil Nadu (Required)

Work Location: In person

📌 BRANDING CO-ORDINATOR (Madurai)
🏢 SRI KRISHNA NAGAI MALIGAI
📍 Madurai