BRAND MANAGER - MEDICAL DEVICES

WE WELCOME CANDIDATES WITH 3-5 YEARS OF MEDICAL DEVICE/MEDICAL TECHNOLOGY RELEVANT EXPERIENCE. CANDIDATES WITHOUT PRIOR THE REQUIRED EXPERIENCE, PLEASE DO NOT APPLY.

Location: Chennai

Employment Type: Full-time

Experience: 3-5 years

Company: bEarly Technovations Pvt. Ltd.

Product: paceB | AI-integrated Gait and Foot Function Analysis

CTC: ₹1 Lakh per month

About bEarly bEarly is a Chennai-based deep-tech medical technology company that has developed and commercialised paceB, an AI-integrated system for objective, quantifiable assessment of gait and foot function. The platform supports clinicians across neurology, foot care, rehabilitation, and physiotherapy.

We are seeking a commercially minded Brand Manager to strengthen paceB’s positioning, clinical credibility, and market adoption in partnership with Sales, Clinical, Product, and Leadership teams.

Role Overview

You will own paceB’s brand strategy and execution, shaping its positioning, identity, messaging, and market presence.You will translate complex clinical, biomechanics, medical-device, and AI capabilities into a transparent, credible brand proposition that resonates with healthcare professionals and organisations.

Key Responsibilities

- Own and evolve the brand strategy, positioning, value proposition, identity, and messaging for clinician, hospital, and healthcare audiences.




- Ensure consistent brand expression across presentations, case studies, digital channels, events, campaigns, and competitive materials.
- Develop clinically credible content and campaigns that build awareness, trust, and preference for paceB.
- Partner with Sales, Clinical, and Product teams to align brand priorities with product launches, customer needs, and commercial goals.
- Build relationships with KOLs, clinicians, and partners to strengthen advocacy, evidence, and brand credibility.
- Use market, customer, competitor, and performance insights to refine brand strategy and improve campaign effectiveness.

Qualifications and Experience

- Brand management or product marketing experience in medical devices, diagnostics, MedTech, HealthTech, pharmaceuticals, or another B2B healthcare environment.
- Demonstrated ability to develop positioning, messaging, campaigns, and brand assets across channels.
- Experience engaging clinicians, hospitals, KOLs, and other healthcare stakeholders; exposure to relevant clinical markets is an advantage.
- Strong written, verbal, and stakeholder-management skills, with the ability to translate technical and clinical information into compelling customer-focused communication.
- Commercial mindset with strong cross-functional collaboration, analytical judgement, and execution skills.

📌 Brand Manager - Medical Devices (Chennai)
🏢 bEarly Technovations Private
📍 Chennai