Job Title: Back Office Executive – Logistics Sales

Company: TGG Technologies Private Limited (ChfMart)

Location: Guwahati, Assam

Employment Type: Full-time

Work: Office-based sales with client visits

About ChfMart

ChfMart provides frozen food distribution, cold storage and reefer transport services across Northeast India. We work with brands, manufacturers, distributors and businesses that require reliable temperature-controlled logistics.

Role Overview

We are looking for a proactive, confident executive to convert reefer transport enquiries into confirmed bookings and bring recent corporate customers onboard.

The person will handle incoming leads, contact prospective customers, visit brand and company offices, understand their transport requirements, coordinate quotations and follow up to secure business. This role combines office work with field sales and requires ownership of the sales process from enquiry to customer onboarding.

Key Responsibilities

1. Lead Handling and Conversion

- Respond promptly to transport enquiries received through calls, WhatsApp, our website, social media and other channels.
- Understand shipment requirements, including pickup and delivery locations, product type, quantity, temperature, vehicle size and dispatch date.
- Explain ChfMart’s reefer transport services and recommend suitable options.
- Coordinate with the operations team to confirm vehicle availability, service feasibility and pricing.
- Share approved quotations and follow up regularly to convert enquiries into confirmed bookings.
- Record reasons for lost enquiries and identify opportunities to improve conversion.

2. New Customer Acquisition

- Identify brands, manufacturers, distributors and other businesses requiring temperature-controlled transport.
- Reach out through calls, emails, WhatsApp and scheduled office visits.
- Visit company offices and meet logistics, supply chain,



procurement and other decision-makers.
- Present ChfMart’s services and understand customers’ existing transport arrangements and requirements.
- Develop opportunities for regular transport movements, dedicated vehicles, part-load shipments and multi-drop deliveries.
- Maintain a pipeline of prospective customers and follow up consistently.

3. Customer Onboarding

- Coordinate collection of company details, GST information, billing details and other required documents.
- Support discussions on routes, rates, service requirements and payment terms, subject to management approval.
- Coordinate customer registration and access to ChfMart’s transport portal or app.
- Explain the booking process and available shipment tracking and documentation features.
- Ensure a clear handover to the operations and accounts teams after onboarding.

4. Customer Relationship Management

- Stay in regular contact with customers to secure repeat bookings.
- Understand upcoming dispatch plans and identify additional routes or transport requirements.
- Coordinate with internal teams to address customer queries and service concerns.
- Collect feedback after shipments and help build long-term customer relationships.
- Follow up on outstanding payments in coordination with the accounts team.

5. Sales Records and Reporting

- Maintain accurate records of enquiries, calls, office visits, quotations, follow-ups and bookings in the company’s CRM or sales system.
- Submit daily activity updates and weekly sales pipeline reports.




- Track pending quotations and ensure timely follow-up.
- Work towards agreed targets for lead conversion, new customer onboarding, transport revenue and repeat business.
- Share market feedback on customer requirements, competitor rates and service opportunities.

Candidate Requirements

- Strong communication, negotiation and follow-up skills.
- Comfortable making sales calls, approaching new customers and visiting company offices.
- Ability to understand customer requirements and communicate them accurately to internal teams.
- Working knowledge of Excel, email, WhatsApp Business and basic computer applications.
- Organised, responsible and able to manage multiple enquiries simultaneously.
- Comfortable working towards sales targets.
- Proficiency in Hindi and English; Assamese or other regional languages will be an advantage.
- Willingness to travel locally and, when required, visit customers outside Guwahati.

Preferred Qualifications and Experience

- Graduate in any discipline.
- Experience in logistics sales, transport booking, B2B sales, business development or customer acquisition preferred.
- Exposure to reefer transport, cold chain, FMCG, frozen food or distribution businesses will be an advantage.
- Candidates with relevant practical sales experience may also be considered.

Performance Expectations Performance will be assessed through:

- Timely response to incoming enquiries.
- Conversion of qualified leads into confirmed bookings.
- Productive client meetings and office visits.
- New customers onboarded and activated through their first booking.
- Transport revenue and repeat business generated.
- Accuracy of sales records and consistency of follow-ups.

Compensation Salary will be based on experience and suitability. Sales incentives and reimbursement of approved business travel expenses will be discussed during the interview.

📌 Back Office Executive (Guwahati)
🏢 TGG Technologies Private Limited (ChfMart)
📍 Guwahati