GenY Medium is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:
- Consumer understanding,
- Content Marketing and
- Technology expertise
Within a very short span of time, our young team has served a number of clients and helped create positiveconversations around their brands. Read more about the company at http://www.genymedium.com/
Job Summary
This role would cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc.
Key Responsibilities
- Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc)
- Stay up to date with recent tools in the industry in all domains (advertising/SEO/email marketing etc) & train the internal team to adopt the latest best practices
- Engage with clients in coordination with the Account Management team to explain the technical aspects
- Implement a data driven & analytical approach for delivering business goals for clients
- Set up processes for reducing errors in the execution of ad campaigns and other processes
- Build a culture of innovation and learning in the team
Knowledge/ Skillset Required
- Excellent Communication Skills
- Analytical approach to Problem Solving
- A constant drive towards learning new techniques & tools