(JD)

JOB TITLE Trade Marketing (Assistant Manager)

GRADE / LEVEL

(ENTRY AND EXIT GRADE)

DEPARTMENT/FUNCTION Marketing

REPORTS TO Trade Manager – Marketing

LOCATION Bangalore – Karnataka

EMPLOYMENT TYPE Permanent

JOB PURPOSE The Trade (AM ) will be responsible for leading the overall trade marketing function,

driving brand visibility and sales growth through effective below-the-line (BTL)

marketing initiatives, outdoor media, and fixture deployment across markets. This role will plan and execute trade marketing activities, manage the procurement of marketing assets, and lead a team of Regional Marketing Officers (RMOs) across all circles to deliver against defined business KPIs and marketing objectives

KEY RESPONSIBILITIES

Key Responsibilities

- Strategic Planning & Execution
- Develop and implement the annual trade marketing strategy and calendar aligned with overall business goals and sales priorities.
- Identify focus markets and drive targeted marketing interventions to improve secondary sales and store performance.
- Partner with Sales and Brand teams to translate business needs into measurable trade marketing actions.
- Leadership & Team Management
- Lead, mentor, and guide a team of Regional Marketing Officers (RMOs) across zones to ensure alignment with national priorities and KPIs.
- Review and fine-tune regional marketing plans, ensuring consistency in execution and adherence to brand guidelines.
- Monitor and evaluate PJPs, KRAs, and KPIs of RMOs, ensuring performance-

linked outcomes and capability building.

- Conduct regular reviews, training sessions, and market immersions to enhance team effectiveness and agility.
- Foster a culture of collaboration, accountability, and proactive problem-

solving within the team.

- BTL Activations & Trade Engagement
- Conceptualize and manage BTL activations, MBO engagement programs,



to drive consumer footfalls and brand affinity.
- Coordinate with RMOs and agencies for flawless execution and post-activity analysis.
- Develop scalable models for retail activations that can be replicated across geographies.
- Procurement & Vendor Management
- Drive end-to-end procurement for all trade marketing requirements, ensuring cost efficiency, process adherence, and transparency.
- Lead vendor identification, empanelment, rate negotiation, and quality control for fixtures, OOH, and activation agencies.
- Ensure compliance with established procurement protocols and company

SOPs at all stages of execution.

- Partner with Procurement and Finance teams to optimize spend effectiveness and ensure compliance with company processes.
- Outdoor Campaign Management
- Plan, negotiate, and execute OOH campaigns across impactful locations,

Key catchments and retail zones as per the Schedule.

- Periodic review of sites across the country to ensure brand standard compliance and agility in selecting impactful locations.
- Plan and execute site selection, vendor management, and creative adaptation to ensure effective visibility.
- Monitor brand compliance and visibility standards across all outdoor
- Fixtures, POSM & In-store Visibility
- Oversee end-to-end design with VM, production, and installation of fixtures,

shop-in-shop modules, and POSM elements for the trade.

- Work closely with Sales, Design, and VM teams to ensure fixture relevance and timely rollouts across channels.




- Track asset deployment, inventory, and maintenance across markets for optimal visibility ROI.
- Cross-functional Collaboration
- Work closely with Sales, Brand, VM, Retail, and Finance teams to ensure alignment of trade marketing priorities with business goals.
- Support national brand campaigns through regional amplification and trade-

level integration.

- Provide marketing insights and competitive benchmarking to support category growth and business planning.
- Reporting & Governance
- Create structured weekly, monthly and quarterly dashboards capturing visibility scores, campaign ROI, and regional performance.
- Track and report trade marketing budgets, cost efficiencies, and vendor performance metrics.
- Ensure solid governance across regional marketing operations through standardized reporting formats and checklists.

PERFORMANCE METRICS

- Strong understanding of Trade Marketing, Fixtures, BTL activations, and OOH.
- Proven leadership and people management skills with a multi-region team.
- Strong project management, analytical, and financial acumen.
- Excellent communication, vendor negotiation, and cross-functional collaboration.
- Hands-on proficiency in MS Excel, PowerPoint, and reporting tools.

REQUIRED QUALIFICATIONS

MBA / PGDM in Marketing, Business Administration, or related field.

EXPERIENCE

8–12 years of experience in Trade / Retail Marketing, with at least 3 years in a team leadership role.

Experience in FMCG, Apparel, Retail, or Consumer Durables sectors preferred.

SKILLS Excel – Presentations – SAP – ITSM – Data Oriented

WORKING CONDITIONS Proven track record in managing outdoor fixtures, and activation-based marketing initiatives at a national scale.

TRAVEL REQUIREMENTS Monthly – and On Project and requirement basis

📌 Assistant Manager: Trade Marketing (Bengaluru)
🏢 Jockey
📍 Bengaluru