We're Hiring: Assistant Brand Manager - Creative In-Charge

Brand: KOHIRA - Lab-Grown Diamond Jewellery

Location: Surat, Gujarat

Employment Type: Full-Time | Work From Office

Department: Brand & Marketing

Reporting To: Marketing Head / Brand Manager

About the Role

We are looking for a creative, highly organised and detail-oriented Brand Executive to manage the execution and coordination of KOHIRA's branding and marketing activities.

The ideal candidate should have a strong understanding of premium brand presentation, creative quality, marketing coordination and timely execution across digital platforms, showrooms and marketing channels.

Key Responsibilities

1. Brand Campaign Execution

- Execute monthly and seasonal marketing campaigns as planned by the Brand Manager.
- Coordinate with graphic designers, video editors, content creators, agencies and vendors.
- Ensure creative deliverables are completed within approved timelines.
- Review artwork and campaign deliverables for quality and brand consistency before approval.

2. Social Media & Creative Coordination

- Coordinate monthly content calendars for Instagram, Facebook and other digital platforms.
- Follow up on reels, posts, stories, campaign videos and other digital creatives.
- Ensure timely availability and delivery of approved content to publishing teams.
- Verify that all content follows KOHIRA's approved brand identity, language and visual guidelines.

3. Showroom Branding & Visual Consistency

- Coordinate posters, standees, display materials, promotional artwork and showroom branding.
- Ensure consistent branding across KOHIRA showrooms and shop-in-shop counters.
- Collect showroom photographs to verify correct execution of approved branding.
- Identify and coordinate the correction of branding inconsistencies.

4. BTL Marketing & Promotional Support

- Coordinate brochures, flyers, vouchers,



promotional materials and creative requirements for BTL activities.
- Ensure required promotional material reaches showrooms on time.
- Verify that BTL materials follow approved creative guidelines.
- Coordinate with showroom and BTL teams for campaign implementation.

5. Influencer & PR Coordination

- Coordinate with approved influencers, PR agencies and external creative partners.
- Track campaign deliverables, content deadlines, approvals and posting commitments.
- Maintain documentation of influencer activities and campaign deliverables.

6. Creative Asset & Brand Management

- Maintain organised libraries of approved brand assets, logos, fonts, product photographs, videos and marketing creatives.
- Ensure correct application of brand colours, typography, logos and visual elements.
- Coordinate creative approval, print production, proofs and vendor requirements.
- Maintain version control and prevent the circulation of outdated or unapproved creatives.

7. New Showroom Branding

- Coordinate signage, in-store branding, visual merchandising material and opening creatives for upcoming KOHIRA showrooms.
- Follow up with designers, vendors and internal teams.
- Ensure all approved branding materials are ready before the scheduled showroom opening.

8. Creative Quality Control

- Review creatives for spelling, alignment, layout, presentation, visual consistency and brand compliance.
- Ensure all customer-facing communication reflects KOHIRA's premium jewellery positioning.




- Identify opportunities to improve the quality and consistency of brand presentation.

9. Reporting & Follow-Ups

- Maintain a daily creative and branding activity tracker.
- Monitor pending assignments, approvals, vendor work and deadlines.
- Submit weekly progress and execution reports to the Brand Manager.
- Escalate potential delays or execution issues proactively.

Mandatory Skills & Expertise

- Strong understanding of branding, creative design principles and premium visual presentation.
- Excellent coordination and project management skills.
- Ability to review and evaluate graphic designs, videos and marketing creatives.
- Working knowledge of Canva, Adobe Photoshop, Illustrator or similar creative tools.
- Robust attention to detail, deadlines and visual consistency.
- Excellent written and verbal communication skills.
- Ability to manage multiple creatives, vendors and internal teams simultaneously.
- Strong proficiency in Excel, Google Sheets and task tracking.

Preferred Qualifications

- 2–5 years of relevant branding, creative coordination or marketing execution experience.
- Experience with jewellery, fashion, luxury retail or premium lifestyle brands preferred.
- Graduation in Marketing, Mass Communication, Design or a related field.

Key Performance Indicators

- On-time completion of approved creative campaigns.
- Brand guideline compliance across all channels.
- Accuracy and quality of creative deliverables.
- Showroom branding implementation and readiness.
- Timely completion of new showroom branding requirements.
- Pending-task closure and vendor coordination efficiency.

To Apply: Submit your updated CV along with details of campaigns, branding projects or creative coordination work you have handled. Email id: [email protected]

Join KOHIRA and help maintain an exceptional, consistent brand experience across every customer touchpoint.

📌 Assistant Brand Manager Marketing (Surat)
🏢 Kohira
📍 Surat