Company Description Svatantra Micro Housing Finance Corporation Limited (SMHFC), incorporated in 2010 and acquired by Ananya Birla in 2018, is a systemically important NBFC-HFC focused exclusively on housing finance for economically weaker sections (EWS) and low-income groups (LIG) in the informal economy. The company supports customers with financing for home purchase, construction, renovation, and loans against property, using a technology-led, largely branchless operating model. With a team of 600+ employees, SMHFC serves over 35,000 customers across 9 states and manages a loan book exceeding INR 1200 crore.

Its customers are primarily self-employed or working in informal sectors, often without formal income documentation, for whom SMHFC has developed a unique credit underwriting methodology. SMHFC partners with private builders and state governments under PMAY schemes and has been recognized with GIIRS 5 Stars Rating for Impact Operations and Platinum Rating for Impact Business Model.

Role Description The Area Sales Manager role is a full-time, on-site position based in Akola. The individual will be responsible for driving sales and business growth within the assigned territory, including planning and executing strategies to acquire recent customers in the EWS/LIG segments and meeting loan disbursement and portfolio quality targets. Daily activities include managing and mentoring the local sales team, monitoring field operations, guiding staff on lead generation, customer profiling, and documentation,



and ensuring compliance with company policies and regulatory guidelines.

The role involves close coordination with credit, operations, and collections teams to enable smooth loan processing and post-disbursement support, as well as relationship-building with local builders, community stakeholders, and government partners.

The Area Sales

Manager will analyze market trends, track performance metrics, prepare regular MIS reports, and recommend initiatives to improve productivity and customer experience in the region.

Qualifications

- Strong sales and business development skills in financial services or housing finance, with experience in achieving and exceeding regional targets.
- Proficiency in team leadership, performance management, and field staff mentoring, with the ability to build a high-performing, motivated sales team.
- Sound understanding of credit processes, housing finance products, and risk assessment for EWS/LIG and informal-sector customers.
- Effective communication, negotiation, and relationship-management skills for working with customers, builders, and local authorities.
- Ability to analyze market data and portfolio performance, prepare reports, and use technology-based tools and MIS systems for decision-making.
- Comfort working on-site and in field-intensive roles, with familiarity with the Akola region or similar markets considered an advantage.
- Bachelor’s degree in Business, Finance, Management, or a related field; an

📌 Area Sales Manager (Akola)
🏢 Svatantra Micro Housing Finance
📍 Akola