JOB DESCRIPTIONTerritory Assistant Sales Manager

Company: Dhanya Bazaar Pvt. Ltd.
Industry: Supermarket / Retail
Department: Sales & Operations
Experience: 3+ Years in Relevant Field
Job Location: Thiruvananthapuram / Kollam, Kerala
Employment Type: Full-Time

Job Summary

We are looking for a dynamic and result-oriented Territory Assistant Sales Manager to support sales growth and operational performance across assigned supermarket branches. The candidate will assist in achieving sales targets, monitoring branch performance, improving customer satisfaction, implementing promotional activities, and ensuring compliance with company standards and operating procedures.

Key Responsibilities

1. Territory Sales Management

- Support the development and execution of sales strategies for assigned branches.
- Monitor daily, weekly, and monthly sales performance against targets.
- Identify sales gaps and implement corrective actions in coordination with branch managers.
- Drive sales growth, customer footfall, average bill value, and profitability.
- Analyze territory-wise sales trends and recommend improvement plans.

2. Branch Operations & Performance

- Conduct regular visits to assigned branches to review sales and operational performance.
- Monitor product availability, shelf displays, pricing, merchandising, and store standards.
- Ensure proper implementation of company policies, SOPs, and management instructions.
- Identify operational challenges and coordinate with relevant departments for timely resolution.
- Support branch managers in improving staff productivity and customer service.

3. Team Management & Development

- Support branch managers and sales teams in achieving assigned targets.
- Monitor staff performance, attendance, discipline,



and productivity in coordination with HR and branch management.
- Identify training needs and assist in developing staff capabilities.
- Encourage teamwork, accountability, and customer-focused service.

4. Sales Promotions & Marketing

- Ensure effective implementation of monthly offers, weekend promotions, and seasonal campaigns.
- Coordinate with marketing, procurement, and branch teams to execute promotional activities.
- Monitor offer performance and ensure correct pricing and product displays.
- Recommend local marketing initiatives to improve customer footfall and sales.

5. Stock & Inventory Coordination

- Monitor stock availability and identify fast-moving and slow-moving products.
- Coordinate with procurement and warehouse teams to prevent stock-outs.
- Follow up on excess stock, near-expiry products, damages, and inventory discrepancies.
- Ensure proper product rotation, shelf replenishment, and merchandising standards.

6. Reporting & Analysis

- Prepare and review branch-wise sales and performance reports.
- Analyze sales targets, gross margins, customer transactions, and average bill value.
- Submit regular territory performance updates to the Area Sales Manager or management.
- Track key performance indicators (KPIs) and recommend actionable improvements.
- Monitor competitor activities and market trends in the assigned territory.

Educational Qualifications





- Bachelor's degree in Business Administration, Commerce, Marketing, or a related field.
- Additional qualifications in retail or sales management are an advantage.

Required Experience

- Minimum 3 years of experience in sales management, retail operations, or supermarket management.
- Experience in multi-branch retail or FMCG operations is preferred.
- Previous experience supervising branch teams or coordinating multiple stores is an advantage.

Required Skills

- Strong sales analysis and target management skills.
- Good leadership, communication, and team coordination abilities.
- Knowledge of supermarket operations, merchandising, and inventory control.
- Proficiency in MS Excel, sales reporting, and POS/ERP systems.
- Strong problem-solving and decision-making skills.
- Willingness to travel regularly within the assigned territory.

Key Performance Indicators (KPIs)

- Achievement of territory-wise sales targets.
- Growth in branch sales and gross profit.
- Improvement in customer footfall and average bill value.
- Compliance with store standards and company SOPs.
- Product availability and reduction in stock-outs.
- Effectiveness of promotional activities.
- Branch staff productivity and customer satisfaction.

Preferred Candidate Profile

A proactive retail sales skilled with strong multi-branch coordination, sales analysis, and team management experience who can help improve the performance and profitability of assigned supermarket branches.

Reporting To: Area Sales Manager / Senior Management

How to Apply: Interested candidates may submit their updated CV to the HR department of Dhanya Bazaar Pvt. Ltd.

Pay: From ₹30,000.00 per month

Work Location: In person

📌 Territory Sales Manager (TSM) Assistant (Kaniyapuram)
🏢 Dhanya Bazaar
📍 Kaniyapuram