Job Description: Digital Marketing Intern

Company: AMSOL IT Pvt. Ltd.
Website: https://amsolit.com
Department: Digital Marketing
Job Type: Internship
Work Mode: Hybrid
Internship Duration: 3–6 Months
Career Opportunity: Full-time employment based on performance after 3 months

1. About the Role

AMSOL IT Pvt. Ltd. is looking for a creative, enthusiastic, and result-oriented Digital Marketing Intern to support the company's online presence, brand awareness, digital campaigns, website growth, and lead generation activities.

The candidate will gain hands-on experience in digital marketing strategies, social media management, search engine optimisation (SEO), content marketing, market research, and B2B marketing for software products and IT services.

2. Key ResponsibilitiesA. Social Media Marketing

- Manage and maintain the company's social media profiles, including LinkedIn, Instagram, Facebook, and other relevant platforms.
- Create engaging posts, captions, promotional content, and campaign creatives.
- Plan and maintain a weekly or monthly social media content calendar.
- Monitor engagement, reach, impressions, and audience growth.
- Ensure consistent branding and communication across all platforms.

B. Search Engine Optimisation (SEO)

- Conduct keyword research to identify relevant keywords for the company's website and services.
- Assist in optimising website pages, titles, meta descriptions, headings, and content.
- Research SEO trends and competitor websites.
- Support blog publishing, internal linking, and website content improvements.
- Monitor website performance and keyword rankings using available SEO tools.

C. Content Marketing

- Create content for blogs, social media, landing pages, email campaigns, and promotional materials.
- Develop content to promote the company's software products and IT services.
- Coordinate with designers and technical teams to create marketing creatives, banners, and videos.




- Use approved AI tools to support content research and drafting while following company data confidentiality policies.
- Ensure content is accurate, engaging, and aligned with the company's brand guidelines.

D. Digital Campaigns and Lead Generation

- Assist in planning and executing digital marketing campaigns.
- Identify potential B2B customers and relevant target audiences.
- Support lead generation through LinkedIn, email marketing, website campaigns, and other approved channels.
- Maintain lead databases and campaign tracking sheets.
- Coordinate with the Business Development team to support lead follow-ups and conversions.

E. Website and Email Marketing

- Assist in updating website content and publishing blogs.
- Support email newsletter creation and promotional email campaigns.
- Monitor website traffic, visitor behaviour, and campaign performance.
- Suggest improvements to website content and landing pages to increase enquiries and conversions.

F. Analytics and Reporting

- Track social media performance, website traffic, SEO progress, and lead generation results.
- Prepare weekly and monthly digital marketing reports.
- Analyse campaign performance and identify opportunities for improvement.
- Maintain accurate records of marketing activities, leads, and campaign results.

3. Key Performance Indicators (KPIs)

Performance will be evaluated based on the following:

- Consistency and quality of social media content.
- Timely execution of the digital marketing calendar.
- Improvement in social media reach, engagement, and brand visibility.
- SEO activities completed and improvement in organic website performance.
- Quality and relevance of website and blog content.




- Number and quality of marketing-qualified leads generated.
- Email campaign performance, including delivery, clicks, and enquiries.
- Accuracy of marketing trackers and reports.
- Timely completion of assigned tasks and campaign activities.
- Creativity, analytical thinking, initiative, and teamwork.

Note: Specific numerical targets will be assigned based on the campaign plan, available resources, and business priorities.

4. Required Skills and Qualifications

- Pursuing or recently completed a degree in Marketing, Business Administration, Communications, or a related field.
- Basic understanding of digital marketing concepts.
- Familiarity with social media platforms and content creation.
- Basic knowledge of SEO, keyword research, and website optimisation.
- Familiarity with Canva, Google Sheets, Google Analytics, or similar tools is an advantage.
- Good written and verbal communication skills.
- Analytical thinking, creativity, and attention to detail.
- Ability to manage multiple tasks and meet deadlines.
- Willingness to learn new marketing tools and strategies.

Freshers are welcome to apply. Candidates with digital marketing projects, certifications, blogs, or social media portfolios will be preferred.

5. Internship Duration and Career Opportunity

- Duration: 3–6 months.
- Performance Review: Evaluation after the first 3 months.
- Full-Time Conversion: Candidates may be considered for full-time employment based on performance, learning progress, and business requirements.
- Compensation: Internship stipend and post-internship salary will be communicated during the selection process.

Join AMSOL IT Pvt. Ltd. to gain practical experience in digital marketing, SEO, content strategy, campaign analytics, and B2B lead generation while contributing to the growth of our software products and services.

Pay: ₹15,000.00 - ₹20,000.00 per month

Perks:

- Cell phone reimbursement
- Internet reimbursement
- Provident Fund

Work Location: In person

📌 Digital Marketing Intern (Chennai)
🏢 AMSOL IT PRIVATE
📍 Chennai