Key Responsibilities

- Turn briefs, product concepts, and offer ideas into engaging video concepts, hooks, scripts, and storyboards designed for Meta placements.
- Produce Reels and ad creatives end-to-end using generative AI (video, image, voice, music) alongside manual editing, motion graphics, and sound design.
- Write and test hooks: craft the critical first 3 seconds, then create variations of hooks, CTAs, lengths, and formats for each concept.
- Deliver assets in all required aspect ratios (9:16 for Reels/Stories, 4:5 and 1:1 for Feeds) with burned-in captions, safe zones, and brand-compliant graphics.
- Collaborate with performance marketers to analyze key ad metrics (hook rate, hold rate, CTR, CPA, ROAS) and iterate on underperforming or fatigued creatives.
- Track social media trends, popular formats, viral audio, and competitor ads in the Meta Ad Library to adapt them for our brand.
- Build and maintain a reusable library of prompts, workflows, templates, LUTs, and brand kits for fast, consistent output.
- Review AI assets to ensure high visual quality, brand safety, copyright compliance, and adherence to platform ad policies.

Required Skills & Qualifications

- Experience: 2–4 years in video editing or motion design, with at least 6 months of hands-on experience using generative AI video tools. (Freshers with an exceptional AI-generated portfolio will also be considered).
- Video Editing: Proficient in Premiere Pro, CapCut, or DaVinci Resolve (at least two at a working level).
- Motion Graphics:



Skilled in After Effects or CapCut templates for kinetic typography, lower thirds, callouts, and simple VFX.
- Generative AI Tools: Hands-on experience with AI video (Runway, Kling, Luma, Pika, Sora, Veo) and AI image/storyboard generators (Midjourney, Flux, Secure Diffusion, Firefly).
- Prompt Engineering: Ability to write precise, repeatable prompts and troubleshoot visual glitches (e.g., hands, text rendering, character drift).
- AI Audio & Voice: Experience with voiceovers, lip-syncing, and audio generation using tools like ElevenLabs, Suno, Topaz, or HeyGen.
- Meta Advertising Know-How: Understanding of Meta ad specs, safe zones, hook-body-CTA structures, 3-second hook optimization, and creative testing.
- Design & Storytelling: Solid foundation in composition, typography, color grading, and scripting tight 15–45 second visual stories.
- Working Traits: High ownership, fast iteration speed, attention to detail, comfort with feedback, and a drive to learn new AI tools continuously.

Good to Have (Nice to Have)

- Experience with node-based workflows like ComfyUI.
- Video upscaling (Topaz Video AI, Magnific) and AI rotoscoping/masking.
- AI avatar and UGC-style ad creation tools (HeyGen, Synthesia, Arcads).
- E-commerce, D2C, education, or lead-generation ad campaign experience.
- Regional language content sense (Hindi/Hinglish) for Indian audiences.

Pay: ₹5,000.00 - ₹25,000.00 per month

Work Location: Hybrid remote in Kothrud, Pune, Maharashtra

📌 AI Video Designer (Kothrud)
🏢 Kanzen Consulting
📍 Kothrud