Job Overview

We are looking for a Conversion UX Strategist who can research businesses, understand customer intent, and independently plan conversion-focused landing pages and user journeys.

This role focuses on research, strategy, UX planning, information architecture, and conversion optimization—not website development.

You will study a client's business, products or services, target audience, campaign objectives, competitors, and customer needs. Based on your research, you will develop a clear landing-page strategy covering page structure, content hierarchy, user flow, trust elements, objections, calls to action, and the information required to help visitors take the desired action.

You will also prepare structured page plans and strategic recommendations for internal review and client approval before design or development begins.

The ideal candidate can connect business goals, customer psychology, user experience, and landing-page content into a logical journey designed to improve conversion potential.

Key Responsibilities

- Research client businesses, products, services, target audiences, and market positioning.
- Understand campaign objectives, customer intent, visitor expectations, and the actions a landing page should encourage.
- Analyze competitors to identify useful positioning insights, content gaps, trust signals, and opportunities for differentiation.
- Plan complete landing-page structures based on business goals, audience needs, and campaign intent.
- Define page sections, content hierarchy, information flow, and the logical sequence of the user journey.
- Identify the questions, objections, concerns, and information visitors may need addressed before taking action.
- Determine where testimonials, case studies, reviews, credentials, guarantees, FAQs, or other relevant trust elements may support conversion.
- Plan appropriate calls to action (CTAs), lead-generation elements, and conversion paths.
- Align landing-page messaging and structure with Google Ads campaigns, search intent, keywords, and visitor expectations.
- Apply UX principles to make page journeys clear, relevant, intuitive, and easy to navigate.
- Develop structured landing-page briefs, wireframe concepts, page outlines, or other planning documents for internal teams.
- Explain strategic decisions and present page plans for internal review and client approval.
- Incorporate feedback and refine page plans before handing them over to design or development teams.




- Ensure recommendations are based on research, user needs, and business objectives rather than assumptions or competitor imitation.

Experience Requirements

Candidates with relevant experience in any of the following areas are encouraged to apply:

- Conversion strategy
- UX strategy or UX planning
- Landing-page strategy and planning
- Conversion rate optimization (CRO)
- Content strategy and information architecture
- Digital marketing strategy
- Customer journey mapping
- Conversion-focused website planning

A specific previous job title is not mandatory. Practical ability to research, analyze, structure, and justify a conversion-focused landing-page plan is more important than the title of your previous role.

Candidates should be able to demonstrate their thinking through relevant work samples, portfolio projects, landing-page plans, case studies, or practical examples.

Who Can Apply?

You may be a good fit if you can:

- Independently research and understand different businesses, industries, products, services, and audiences.
- Identify customer intent, user needs, buying motivations, and potential conversion barriers.
- Translate business and campaign objectives into a complete landing-page strategy.
- Plan page sections and user flows in a logical sequence.
- Structure content according to visitor priorities and decision-making needs.
- Identify the information, proof points, trust signals, and answers required to build confidence.
- Recommend suitable CTAs and conversion paths based on the page objective.
- Understand how Google Ads traffic, search intent, ad messaging, and landing-page experience work together.
- Conduct competitor research and develop original recommendations instead of copying competitor pages.
- Apply UX principles to improve clarity, usability, and the overall visitor experience.
- Prepare clear, organized page plans and explain the reasoning behind your recommendations.
- Communicate strategic concepts effectively to internal teams and clients.

What This Role Is Not

- This is not a website development or coding role.




- This is not limited to visual design or making pages look attractive.
- The primary responsibility is not simply to write generic website content.
- The role requires independent research, strategic thinking, user-journey planning, and conversion-focused decision-making.

Your main responsibility is to determine what a landing page should communicate, how it should be structured, and why each key element belongs in the visitor journey before the design or development stage.

Required Skills

- Conversion Strategy
- UX Strategy and UX Planning
- Landing Page Planning
- Conversion Rate Optimization (CRO)
- Customer Journey Mapping
- User Research
- Customer Intent Analysis
- Competitor Research
- Content Strategy
- Information Architecture
- Content Hierarchy and Page Sequencing
- Conversion Copy Structure
- Google Ads Landing Pages
- Campaign and Requirement Analysis
- Conversion Funnel Understanding
- CTA and Conversion Path Planning
- Trust Signal and Objection Analysis
- Strategic Documentation
- Client Presentation and Communication

How Candidates May Demonstrate Their Skills

Relevant examples may include:

- A landing-page plan created from business and audience research.
- A page outline showing the purpose and sequence of each section.
- A customer journey or conversion-flow plan.
- A competitor analysis with original strategic recommendations.
- A landing-page audit identifying UX issues, conversion barriers, and improvement opportunities.
- A case study explaining how research informed a landing-page strategy.

Work samples should demonstrate the candidate's reasoning and planning process, not just the final visual design.

What Success Looks Like

- Producing well-researched landing-page strategies aligned with business and campaign goals.
- Creating logical page structures that address visitor needs and reduce uncertainty.
- Connecting customer intent, messaging, trust elements, and CTAs into a coherent conversion journey.
- Delivering clear page plans that internal teams can use and clients can review and approve.
- Explaining recommendations with sound reasoning rather than relying on guesswork or copying competitors.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad