About us: The Indian Ethnic Co. (TIECO) is a contemporary fashion brand built on a deep love for India’s rich heritage of handcrafted textiles and artisanal craftsmanship. We work closely with traditional crafts from across the country, reimagining them through contemporary silhouettes and timeless designs that seamlessly blend heritage with contemporary living.

Co-founded by mother-daughter duo Hetal Desai, our Chief Creative Designer, and Lekhinee Desai, who leads the brand’s marketing and growth, TIECO was built with a vision to make authentic Indian craftsmanship relevant for the modern woman.

Based in Mumbai, we are a passionate team driven by design, storytelling, and a commitment to preserving India’s textile legacy while building a modern, design-led fashion brand. Joining TIECO means working at the intersection of heritage, craftsmanship, creativity, and innovation.

Experience: 6 Months – 1 Year

Preferred Industry: Fashion, Apparel, Ethnic Wear, Lifestyle or D2C E-commerce

Key Responsibilities & Skills Required

● Meta Ads: Hands-on experience managing Facebook & Instagram ad campaigns,

including campaign setup, audience targeting, retargeting, scaling and optimisation.

● Google Ads: Basic working knowledge of Google Search, Shopping and

Performance Max campaigns.

● Performance Metrics: Strong understanding of ROAS, ROI, CAC, CPC, CPM, CTR,

CPA and conversion rates.

● Campaign Optimisation: Ability to analyse campaign performance, identify





underperforming ads and optimise budgets to improve sales.

● Audience Targeting: Understanding of prospecting, remarketing, custom audiences

and lookalike audiences.

● Creative Analysis: Ability to identify winning ad creatives, suggest new hooks and

coordinate with the creative team for A/B testing.

● Tracking & Analytics: Basic understanding of Meta Pixel, Google Analytics 4 (GA4),

Google Tag Manager and conversion tracking.

● E-commerce Knowledge: Familiarity with Shopify, product catalogues, conversion

funnels and online customer behaviour.

● Reporting: Proficiency in Excel/Google Sheets for daily and weekly performance

reports, budget tracking and sales analysis.

● Fashion Industry Understanding: Knowledge of seasonal campaigns, collection

launches, festive promotions and fashion consumer purchasing behaviour would be

an advantage.

Preferred Candidate Profile

● Minimum 6 months of hands-on experience managing paid advertising

campaigns, not just social media posting or organic marketing.

● Prior experience with a fashion, apparel, lifestyle or D2C brand is preferred.

● Analytical, detail-oriented and comfortable working with numbers.

● Able to manage day-to-day campaign execution with guidance from the marketing

team.

● Willing to learn, experiment and continuously improve campaign performance.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Performance Marketing Executive (Mumbai)
🏢 The Indian Ethnic
📍 Mumbai